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Does Your Social Media Really Increase Engagement?
All association marketers have seen the reports listing the number of shares, likes, and click-throughs for specific social media posts. But, what do those...
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7 Tips to Build Active, Effective Committees
Committees are an important part of the association, no matter what size the staff is. For smaller associations, committee participation is essential.
As Steve Neidlinger,...
9 Event Industry Trends for Next Few Years
According to a 2018 report, the global event industry generated $1.5 trillion to economies around the world. Although corporate and professional and trade associations...
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Promote Community Service to Engage Younger Members
Continuing education and skills training are critical services associations provide to individual members but how can an association support its industry’s need for well-trained...
