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7 Tips to Build Active, Effective Committees

Committees are an important part of the association, no matter what size the staff is. For smaller associations, committee participation is essential. As Steve Neidlinger,...

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External Content Submission Requires Specific Writing Guidelines

Well-defined writing guidelines for use within the association is an important step to protecting the brand, messaging and reputation of the organization, but are...

Tips to Help 2023 Resolutions Become Reality

The ten most common New Year’s resolutions include health goals such as increase exercise or stop smoking; financial goals such as save more or...

Protect Your Brand with an Organizational Writing Style Guide

You’ve spent time and money to create your association’s brand – choosing the right logo, colors, name, and type of content used in your...
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POPULAR ARTICLES

New Membership Models May Attract New Members

One of the many “pivots” associations made in 2020 was a re-evaluation of membership models. With some industries seeing a significant loss of jobs,...

Does Your Social Media Really Increase Engagement?

All association marketers have seen the reports listing the number of shares, likes, and click-throughs for specific social media posts. But, what do those...

Planning Your Next Event? How COVID Might Affect Your Checklist and Your Strategy

The harrowing stories of association conferences cancelled at the last minute or ending early are common. Staff members who were planning to arrive early...

LATEST REVIEWS

Use Lessons Learned to Create Better Strategic Plan

While most associations develop a new strategic plan every three to five years, those that have not created a new plan since 2019 or...