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Testing Improves Membership Marketing

When asked which membership marketing channels they use, respondents to the 2022 Membership Marketing Benchmarking Report identified email, organic social media and association-sponsored events...

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Strategies to Attract Younger Members

Associations are constantly recruiting new members to grow and strengthen the organization, but strategies that work with experienced, older members are not necessarily effective...

International Speaking Tips for Successful Events

One of the surprising “benefits” of the COVID-19 pandemic was the adoption of technology for virtual meetings, educational seminars and conferences. Although the move...

Punctuation Talking Points for Word Geeks

At some point, all communicators will have a discussion with someone else about punctuation. Whether it is the individual who insists on using exclamation...
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Global Inclusion: Make Sure Your Magazine Recognizes an International Audience

Association editors for national associations routinely face the challenge of covering issues that may vary widely from state to state and region to region....

Advocacy: A Key Benefit of Association Membership

“One of the most overlooked benefits of a trade association is the advocacy.” This quote from a Forbes article that is over six years...

How Associations Can Turn Disruption in Opportunity

Association leaders are continually looking for ways to better serve members with enhanced events, new services, expanded networking opportunities, and professional education, but 2020...

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What Members Say About Associations After 2020

What have all of the changes made by associations in 2020 – virtual meetings and conferences, membership fee restructuring, guidance to pandemic- and recovery-related...