“Sometimes the simplest things are the most profound. My job is to bring out in people & what they wouldn’t dare do themselves“
External Content Submission Requires Specific Writing Guidelines
Well-defined writing guidelines for use within the association is an important step to protecting the brand, messaging and reputation of the organization, but are...
Tips to Help 2023 Resolutions Become Reality
The ten most common New Year’s resolutions include health goals such as increase exercise or stop smoking; financial goals such as save more or...
Strategies to Attract Younger Members
Associations are constantly recruiting new members to grow and strengthen the organization, but strategies that work with experienced, older members are not necessarily effective...
International Speaking Tips for Successful Events
One of the surprising “benefits” of the COVID-19 pandemic was the adoption of technology for virtual meetings, educational seminars and conferences. Although the move...
Punctuation Talking Points for Word Geeks
At some point, all communicators will have a discussion with someone else about punctuation. Whether it is the individual who insists on using exclamation...
Testing Improves Membership Marketing
When asked which membership marketing channels they use, respondents to the 2022 Membership Marketing Benchmarking Report identified email, organic social media and association-sponsored events...
Extend the Capabilities of Your Conference Staff
Planning a conference, regional meeting, or trade show? Annual national and regional events are often a significant source of revenue for all associations –...
How Well Do You Know Your Members?
When it comes to developing a strategic plan, evaluating program or service changes, or identifying new ways to recruit and retain members, data about...
Can Your Magazine Go Mobile?
Many associations offer a digital version of their magazines via their websites using flipbooks that replicate the look and feel of a magazine but...
Strengthen Awards Program to Enhance Publicity, Member Retention
Recognizing members for their achievements within the industry and the association is achieved in different forms—magazine article profiles, Q&A on social media, press releases,...
Make It Easy for Readers to Find Your Message
Do you ever spend hours crafting the perfect message and finding that no one responds? Whether it’s a direct mail piece, email, or online...
Protect Association’s Reputation with Social Media Guidelines
Social media is an important component of any organization’s communication strategy, but guidelines are necessary to make sure content on your site reflects the...
One 2023 Association Trend: ...
The one lesson every association leader learned in recent years is the need to be flexible and agile with plans because there is no...
Future of Event Planning: 2023 Challenges and Trends
“In-person meetings roaring back in 2023” is the expectation of all persons surveyed by American Express for the company’s meetings and events report. Survey...
O.K., OK, ok, and Other Copyediting Fun Facts
Did you know that O.K. was originally an acronym for “oll korrect,” a popular misspelling of “all correct”?
The term first appeared in The Boston...
Use Lessons Learned to Create Better Strategic Plan
While most associations develop a new strategic plan every three to five years, those that have not created a new plan since 2019 or...
How to Add a Proofreader to Your Staff – for Free!
You have taken the steps needed to proofread and edit the magazine article, press release, email blast, blog, or website copy, but is it...
Use Storytelling to Improve Membership Recruitment
People join professional, industry, and community organizations for a variety of reasons that include networking opportunities, skills development, or desire to give back to...
Social Issues, Activism, and Associations
Recent years have seen greater demand from consumers and employees for companies to speak out on societal issues. In the Edelman Trust Barometer 2021,...
