LLM Publications

Well-defined writing guidelines for use within the association is an important step to protecting the brand, messaging and reputation of the organization, but are...

The ten most common New Year’s resolutions include health goals such as increase exercise or stop smoking; financial goals such as save more or...

The holiday season, with its festive cheer and family gatherings, is a time for joy and relaxation. However, for many, it also brings a...

As the new year approaches, it's an opportune time for reflection and strategic planning. Setting goals not only on an individual level but also...

In today's dynamic business landscape, effective teamwork is a cornerstone of success. A well-coordinated team can accomplish more, innovate better, and navigate challenges with...

A thriving company is more than just a collection of employees; it's a community of individuals working towards a common goal. Cultivating meaningful connections...

Business development is a critical aspect of any organization's growth and sustainability. It encompasses a wide range of activities aimed at creating and implementing...

In today's digital age, a strong social media presence is essential for businesses looking to reach and engage with their target audience. However, growing...

In the fast-paced world of digital content consumption, capturing and retaining the attention of readers has become a significant challenge for content creators, marketers,...

In an increasingly digital world, the way we communicate has evolved drastically. Traditional forms of writing have been augmented by digital platforms, demanding a...

In the digital era, gaining and maintaining digital engagement is essential for businesses looking to thrive in a competitive landscape. Digital engagement refers to...

Artificial Intelligence (AI) has emerged as a transformative technology, revolutionizing various industries. In the realm of workforce management, AI holds immense potential to enhance...

Clarity is the ultimate goal of every writer, but there are always words that can be misread, misunderstood or misinterpreted by readers who don’t...

Artificial intelligence is one technology that has garnered headlines and created angst in many sectors, but the reality is that AI provides the capability...

Association professionals (65%) and members (63%) agree with a bold statement in a trends report: Professional membership/trade organizations that don’t transform technology within the...

Associations are constantly recruiting new members to grow and strengthen the organization, but strategies that work with experienced, older members are not necessarily effective...

One of the surprising “benefits” of the COVID-19 pandemic was the adoption of technology for virtual meetings, educational seminars and conferences. Although the move...

At some point, all communicators will have a discussion with someone else about punctuation. Whether it is the individual who insists on using exclamation...

When asked which membership marketing channels they use, respondents to the 2022 Membership Marketing Benchmarking Report identified email, organic social media and association-sponsored events...

Planning a conference, regional meeting, or trade show? Annual national and regional events are often a significant source of revenue for all associations –...

When it comes to developing a strategic plan, evaluating program or service changes, or identifying new ways to recruit and retain members, data about...

Many associations offer a digital version of their magazines via their websites using flipbooks that replicate the look and feel of a magazine but...