Social Issues, Activism, and Associations

Recent years have seen greater demand from consumers and employees for companies to speak out on societal issues. In the Edelman Trust Barometer 2021,...

7 Tips to Build Active, Effective Committees

Committees are an important part of the association, no matter what size the staff is. For smaller associations, committee participation is essential. As Steve Neidlinger,...

9 Event Industry Trends for Next Few Years

According to a 2018 report, the global event industry generated $1.5 trillion to economies around the world. Although corporate and professional and trade associations...

How You Doin? Tips to Get the Most Out of Member...

If you’re a fan of the television show “Friends,” you know that Joey Tribbiani’s signature pickup line was “How you doin?” Although association leaders...

Top Content Writing Trends in 2022

Development of digital and video content designed to engage members, drive membership recruitment, and provide education and training exploded between 2020 and 2022. Virtual...

Time to Raise Dues? 5 Tips for Successfully Communicating with Members

Just as everyone is dealing with rising costs in their personal lives – food, gasoline, supplies, etc. – associations are also facing increased expenses...

Maximizing the Writer-Editor-Graphic Designer Relationship

The success of any designed communications piece – magazine, website, brochure, infographic, or direct mail – is dependent on writers, editors, and graphic designers...

Association Celebrates 50th Anniversary with Personal Stories

When an association reaches a landmark anniversary such as 25, 50, 75, or 100 years, there is cause for celebration and coverage of the...

2022 Research Shows Positive Outlook for Associations

Representatives of 416 associations provided their insights into the economic outlook for trade and professional organizations for the next year. The results predict a...

Avoid Word Repetition to Improve Writing

Have you ever finished writing for the association magazine and realized you used the same word 22 times in a 449-word article? It happens...

Develop Magazine Content That Adds Value to Membership

A survey found that 69% of association executives identified “network with others in their field” as the primary reason people join their associations. As...

10 Trends for 2022 Meetings and Events

Earlier in 2022, a webinar featured speakers who looked at 22 association trends that event planners can expect and should consider when planning for...

Microlearning: Text Message Courses Add Value and Increase Engagement

Association leaders with more than 1,000 members are significantly more inclined to indicate that their members join for the continuing education to maintain professional...

Differences Between Writing for Online and Print

People read online articles differently than they read printed articles, so it’s important to understand the difference between the two media to be sure...

Promoting Innovation in an Association

The years 2020 and 2021 demonstrated the value of innovation in the association world. Finding new ways to provide educational sessions, engage members, and...

Promoting a Sales Culture with a Non-Sales Staff

Ask association staff members if they are good at sales, and you’ll most likely be told that sales is not their job. The reality,...

How Can Technology Help Your Association in 2022?

The emergence of virtual meetings, remote work, and online learning in the past two years highlighted an association’s technological capabilities – or lack of...

Tips for Becoming a Better Leader

While leading an association through a global pandemic required enormous focus, flexibility, and quick thinking, 2022 will be a good time to step back...

Use Member Personas to Drive Campaign Messages

Association staff members are great at getting to know members. Working with members on committees, meeting them at events, and talking to them during...

Does Your Social Media Really Increase Engagement?

All association marketers have seen the reports listing the number of shares, likes, and click-throughs for specific social media posts. But, what do those...