External Content Submission Requires Specific Writing Guidelines

Well-defined writing guidelines for use within the association is an important step to protecting the brand, messaging and reputation of the organization, but are...

Tips to Help 2023 Resolutions Become Reality

The ten most common New Year’s resolutions include health goals such as increase exercise or stop smoking; financial goals such as save more or...

Protect Your Brand with an Organizational Writing Style Guide

You’ve spent time and money to create your association’s brand – choosing the right logo, colors, name, and type of content used in your...

Future of Event Planning: 2023 Challenges and Trends

“In-person meetings roaring back in 2023” is the expectation of all persons surveyed by American Express for the company’s meetings and events report. Survey...

O.K., OK, ok, and Other Copyediting Fun Facts

Did you know that O.K. was originally an acronym for “oll korrect,” a popular misspelling of “all correct”? The term first appeared in The Boston...

Use Lessons Learned to Create Better Strategic Plan

While most associations develop a new strategic plan every three to five years, those that have not created a new plan since 2019 or...

How to Add a Proofreader to Your Staff – for Free!

You have taken the steps needed to proofread and edit the magazine article, press release, email blast, blog, or website copy, but is it...

Use Storytelling to Improve Membership Recruitment

People join professional, industry, and community organizations for a variety of reasons that include networking opportunities, skills development, or desire to give back to...

Social Issues, Activism, and Associations

Recent years have seen greater demand from consumers and employees for companies to speak out on societal issues. In the Edelman Trust Barometer 2021,...

7 Tips to Build Active, Effective Committees

Committees are an important part of the association, no matter what size the staff is. For smaller associations, committee participation is essential. As Steve Neidlinger,...

9 Event Industry Trends for Next Few Years

According to a 2018 report, the global event industry generated $1.5 trillion to economies around the world. Although corporate and professional and trade associations...

How You Doin? Tips to Get the Most Out of Member...

If you’re a fan of the television show “Friends,” you know that Joey Tribbiani’s signature pickup line was “How you doin?” Although association leaders...

Top Content Writing Trends in 2022

Development of digital and video content designed to engage members, drive membership recruitment, and provide education and training exploded between 2020 and 2022. Virtual...

Time to Raise Dues? 5 Tips for Successfully Communicating with Members

Just as everyone is dealing with rising costs in their personal lives – food, gasoline, supplies, etc. – associations are also facing increased expenses...

Maximizing the Writer-Editor-Graphic Designer Relationship

The success of any designed communications piece – magazine, website, brochure, infographic, or direct mail – is dependent on writers, editors, and graphic designers...

Association Celebrates 50th Anniversary with Personal Stories

When an association reaches a landmark anniversary such as 25, 50, 75, or 100 years, there is cause for celebration and coverage of the...

2022 Research Shows Positive Outlook for Associations

Representatives of 416 associations provided their insights into the economic outlook for trade and professional organizations for the next year. The results predict a...

Avoid Word Repetition to Improve Writing

Have you ever finished writing for the association magazine and realized you used the same word 22 times in a 449-word article? It happens...

Develop Magazine Content That Adds Value to Membership

A survey found that 69% of association executives identified “network with others in their field” as the primary reason people join their associations. As...

10 Trends for 2022 Meetings and Events

Earlier in 2022, a webinar featured speakers who looked at 22 association trends that event planners can expect and should consider when planning for...