LLM Publications

People join professional, industry, and community organizations for a variety of reasons that include networking opportunities, skills development, or desire to give back to...

Recent years have seen greater demand from consumers and employees for companies to speak out on societal issues. In the Edelman Trust Barometer 2021,...

Committees are an important part of the association, no matter what size the staff is. For smaller associations, committee participation is essential. As Steve Neidlinger,...

According to a 2018 report, the global event industry generated $1.5 trillion to economies around the world. Although corporate and professional and trade associations...

If you’re a fan of the television show “Friends,” you know that Joey Tribbiani’s signature pickup line was “How you doin?” Although association leaders...

Development of digital and video content designed to engage members, drive membership recruitment, and provide education and training exploded between 2020 and 2022. Virtual...

Just as everyone is dealing with rising costs in their personal lives – food, gasoline, supplies, etc. – associations are also facing increased expenses...

The success of any designed communications piece – magazine, website, brochure, infographic, or direct mail – is dependent on writers, editors, and graphic designers...

When an association reaches a landmark anniversary such as 25, 50, 75, or 100 years, there is cause for celebration and coverage of the...

Representatives of 416 associations provided their insights into the economic outlook for trade and professional organizations for the next year. The results predict a...

Have you ever finished writing for the association magazine and realized you used the same word 22 times in a 449-word article? It happens...

A survey found that 69% of association executives identified “network with others in their field” as the primary reason people join their associations. As...

Earlier in 2022, a webinar featured speakers who looked at 22 association trends that event planners can expect and should consider when planning for...

Association leaders with more than 1,000 members are significantly more inclined to indicate that their members join for the continuing education to maintain professional...

People read online articles differently than they read printed articles, so it’s important to understand the difference between the two media to be sure...

The years 2020 and 2021 demonstrated the value of innovation in the association world. Finding new ways to provide educational sessions, engage members, and...

Ask association staff members if they are good at sales, and you’ll most likely be told that sales is not their job. The reality,...

The emergence of virtual meetings, remote work, and online learning in the past two years highlighted an association’s technological capabilities – or lack of...

While leading an association through a global pandemic required enormous focus, flexibility, and quick thinking, 2022 will be a good time to step back...

Association staff members are great at getting to know members. Working with members on committees, meeting them at events, and talking to them during...