Growing Your Association Membership
The 2021 Membership Marketing Report by Marketing General Incorporated shows that 47% of associations reported declines in total membership, with the median percentage drop...
7 Factors to Consider When Evaluating if You Should Outsource Magazine
As association professionals evaluate what has worked well over the past two years and what changes need to occur moving forward, there is a...
Top Challenges Facing Association Executives and Staff in 2021
According to the 2021 Association Industry Survey, a surprising 58% of respondents reported a positive impact on their value proposition from COVID. Of the...
Global Inclusion: Make Sure Your Magazine Recognizes an International Audience
Association editors for national associations routinely face the challenge of covering issues that may vary widely from state to state and region to region....
Demonstrate Advocacy’s Value with Practical Info for Members
Although lobbying legislators and providing congressional staff members the information they need to make informed decisions about legislation that can affect the industry represented...
Did You Know There Are Rules for Adjectives?
Association communicators routinely face the challenge of editing other people’s work, and their colleagues or members are not always the fabulous writers they imagine...
Promote Community Service to Engage Younger Members
Continuing education and skills training are critical services associations provide to individual members but how can an association support its industry’s need for well-trained...
Managing Change Begins with Strategic Board Design
During the pandemic, the need to quickly make decisions and change course uncovered a number of opportunities for associations to identify changes that can...
DEI Coverage in Association Publications
The national conversation about diversity, equity, and inclusion is a conversation that is also taking place throughout association board and staff meetings as well...
Are Your Pandemic-Related Price Changes Sustainable?
The switch from in-person to virtual events and a scramble to support members with financial challenges led to a re-vamping of event fees, membership...
New Membership Models May Attract New Members
One of the many “pivots” associations made in 2020 was a re-evaluation of membership models. With some industries seeing a significant loss of jobs,...
Six Best Practices for Future Virtual Events
The benefits of virtual events and the enhanced engagement with members means that even after in-person events return, virtual will have a place. Whether...
Check Your Background (and Filter) Before You Zoom
The Texas lawyer who presented a case in virtual court as an adorable kitten because he and his assistant could not figure out how...
What Members Say About Associations After 2020
What have all of the changes made by associations in 2020 – virtual meetings and conferences, membership fee restructuring, guidance to pandemic- and recovery-related...
Leadership Tips to Keep Associations Moving Forward
Leading any organization is difficult, but association leaders at all levels have faced challenges not previously experienced. Not only did the pandemic fundamentally change...
Charitable Activities and Foundations Appeal to Millennials and Gen-Z
Employers have known for years that a company’s commitment to community service and volunteerism is an important factor when millennials consider career opportunities. A...
Use Q&A to Spice Up One-Person Interviews
Do you have an article scheduled for an upcoming issue of your association magazine or a social media post that requires an interview with...
Study Shows Virtual Events Drive Greater Reach
Early 2020 saw cancellations of conferences and regional events and conversion of some events to virtual – with mixed success in the early stages....
Convey Value of Membership for Potential New Members
Effective recruitment of new members requires associations to explain the benefits of memberships in terms of value to the new member. Whether the potential...
Find a Great Photo for Your Post? Make Sure It’s Not...
The blog or other social media post is ready to publish after hours of writing, re-writing, and proofreading. The perfect photo to accompany it...
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