How Can Technology Help Your Association in 2022?

The emergence of virtual meetings, remote work, and online learning in the past two years highlighted an association’s technological capabilities – or lack of...

Tips for Becoming a Better Leader

While leading an association through a global pandemic required enormous focus, flexibility, and quick thinking, 2022 will be a good time to step back...

Use Member Personas to Drive Campaign Messages

Association staff members are great at getting to know members. Working with members on committees, meeting them at events, and talking to them during...

Does Your Social Media Really Increase Engagement?

All association marketers have seen the reports listing the number of shares, likes, and click-throughs for specific social media posts. But, what do those...

Demonstrating Your Value to Support Membership Renewal and Recruitment

Associations that report renewal rates at or above 80%, and those with increases in new members and overall membership in the past year and...

Growing Your Association Membership

The 2021 Membership Marketing Report by Marketing General Incorporated shows that 47% of associations reported declines in total membership, with the median percentage drop...

7 Factors to Consider When Evaluating if You Should Outsource Magazine

As association professionals evaluate what has worked well over the past two years and what changes need to occur moving forward, there is a...

Top Challenges Facing Association Executives and Staff in 2021

According to the 2021 Association Industry Survey, a surprising 58% of respondents reported a positive impact on their value proposition from COVID. Of the...

Global Inclusion: Make Sure Your Magazine Recognizes an International Audience

Association editors for national associations routinely face the challenge of covering issues that may vary widely from state to state and region to region....

Demonstrate Advocacy’s Value with Practical Info for Members

Although lobbying legislators and providing congressional staff members the information they need to make informed decisions about legislation that can affect the industry represented...