Growing Your Association Membership
The 2021 Membership Marketing Report by Marketing General Incorporated shows that 47% of associations reported declines in total membership, with the median percentage drop...
7 Factors to Consider When Evaluating if You Should Outsource Magazine
As association professionals evaluate what has worked well over the past two years and what changes need to occur moving forward, there is a...
Top Challenges Facing Association Executives and Staff in 2021
According to the 2021 Association Industry Survey, a surprising 58% of respondents reported a positive impact on their value proposition from COVID. Of the...
Global Inclusion: Make Sure Your Magazine Recognizes an International Audience
Association editors for national associations routinely face the challenge of covering issues that may vary widely from state to state and region to region....
Demonstrate Advocacy’s Value with Practical Info for Members
Although lobbying legislators and providing congressional staff members the information they need to make informed decisions about legislation that can affect the industry represented...
Did You Know There Are Rules for Adjectives?
Association communicators routinely face the challenge of editing other people’s work, and their colleagues or members are not always the fabulous writers they imagine...
Promote Community Service to Engage Younger Members
Continuing education and skills training are critical services associations provide to individual members but how can an association support its industry’s need for well-trained...
Managing Change Begins with Strategic Board Design
During the pandemic, the need to quickly make decisions and change course uncovered a number of opportunities for associations to identify changes that can...
