What Members Say About Associations After 2020
What have all of the changes made by associations in 2020 – virtual meetings and conferences, membership fee restructuring, guidance to pandemic- and recovery-related...
Leadership Tips to Keep Associations Moving Forward
Leading any organization is difficult, but association leaders at all levels have faced challenges not previously experienced. Not only did the pandemic fundamentally change...
Charitable Activities and Foundations Appeal to Millennials and Gen-Z
Employers have known for years that a company’s commitment to community service and volunteerism is an important factor when millennials consider career opportunities. A...
Use Q&A to Spice Up One-Person Interviews
Do you have an article scheduled for an upcoming issue of your association magazine or a social media post that requires an interview with...
Study Shows Virtual Events Drive Greater Reach
Early 2020 saw cancellations of conferences and regional events and conversion of some events to virtual – with mixed success in the early stages....
Convey Value of Membership for Potential New Members
Effective recruitment of new members requires associations to explain the benefits of memberships in terms of value to the new member. Whether the potential...
Find a Great Photo for Your Post? Make Sure It’s Not...
The blog or other social media post is ready to publish after hours of writing, re-writing, and proofreading. The perfect photo to accompany it...
Planning for 2021? Use 2020 Lessons to Prioritize New Strategies
There are a number of words and phrases used throughout 2020 that we all want to forget: pivot, new normal, flexibility and change. While...
Access to Industry Information Tops List of Association Benefits
Successful business owners know that information is key to growing and sustaining a business. The value of access to industry research and best practices...
Legislative Activities Resume Center Stage
January and February mark the start of state legislative sessions throughout the country and with a few exceptions, most legislatures began meeting as...
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