Strategies to Address Economic Reasons for Non-Renewals

Retention is important for all types of organizations. Retailers want to retain loyal customers, universities want to retain students beyond freshman year, employers want...

Historical Data Shows Memberships Will Grow Again

Member retention is usually one of the top concerns for all association executives, but 2020 has exacerbated the challenge of renewing memberships. In a recent...

Not Just a Pretty Picture: Infographics Convey Complex Data Effectively

A few years ago, infographics dominated social media, publication content, marketing tools, and classroom handouts. Although infographics are not the trendy “go-to” that they...

4 Essential Behaviors for Leading in Times of Crisis

Good leaders are prepared to manage crises when necessary, but all leaders faced challenges that no one foresaw when a pandemic completely changed business...

A 2020 Winner: Organizations Benefit from Virtual Meetings

There is a saying that every cloud has a silver lining – something positive that comes from a negative situation. One person who has...

Survey Highlights Economic Effect of COVID and Strategies for Future Events

Conferences, trade shows, seminars, and in-person training programs represent a significant portion of any association’s annual revenue. Of the 1,020 association executives responding to...

Planning Your Next Event? How COVID Might Affect Your Checklist and...

The harrowing stories of association conferences cancelled at the last minute or ending early are common. Staff members who were planning to arrive early...

Promoting Engagement in a Virtual World

One indicator of a strong industry or professional association is the level of engagement – at the leadership, committee, and member levels. Conferences, training...

Recognizing Member Needs During a Crisis

The three segments of the economy hardest hit by the effects of COVID-19 shutdowns and business operation restrictions include the hotel, restaurant, and travel...