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Use Member Personas to Drive Campaign Messages
Association staff members are great at getting to know members. Working with members on committees, meeting them at events, and talking to them during...
Promoting a Sales Culture with a Non-Sales Staff
Ask association staff members if they are good at sales, and you’ll most likely be told that sales is not their job. The reality,...
Demonstrating Your Value to Support Membership Renewal and Recruitment
Associations that report renewal rates at or above 80%, and those with increases in new members and overall membership in the past year and...
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