LLM Publications

Well-defined writing guidelines for use within the association is an important step to protecting the brand, messaging and reputation of the organization, but are they enough if you accept outside submissions? An average of 75%...

The ten most common New Year’s resolutions include health goals such as increase exercise or stop smoking; financial goals such as save more or work within a budget; self-improvement goals such as learn new...

Associations are constantly recruiting new members to grow and strengthen the organization, but strategies that work with experienced, older members are not necessarily effective for younger potential members. It is important to recognize the need...

One of the surprising “benefits” of the COVID-19 pandemic was the adoption of technology for virtual meetings, educational seminars and conferences. Although the move to online and virtual interactions had steadily been increasing prior...

At some point, all communicators will have a discussion with someone else about punctuation. Whether it is the individual who insists on using exclamation points throughout their email or the Oxford comma fanatic who...

When asked which membership marketing channels they use, respondents to the 2022 Membership Marketing Benchmarking Report identified email, organic social media and association-sponsored events as the top three recruitment channels. When users of every...

Planning a conference, regional meeting, or trade show? Annual national and regional events are often a significant source of revenue for all associations – between 40% and 80% according to one study. When pandemic...

When it comes to developing a strategic plan, evaluating program or service changes, or identifying new ways to recruit and retain members, data about an association’s members provides the foundation for many decisions. Member...

Many associations offer a digital version of their magazines via their websites using flipbooks that replicate the look and feel of a magazine but allow the publication to be easily read at a desktop...

Recognizing members for their achievements within the industry and the association is achieved in different forms—magazine article profiles, Q&A on social media, press releases, and formal awards programs. The American Concrete Pavement Association’s awards program...

Do you ever spend hours crafting the perfect message and finding that no one responds? Whether it’s a direct mail piece, email, or online ad promoting a webinar or membership renewal, you need to...

Social media is an important component of any organization’s communication strategy, but guidelines are necessary to make sure content on your site reflects the same tone and brand standards that you set in guidelines...