Promoting Engagement in a Virtual World
One indicator of a strong industry or professional association is the level of engagement – at the leadership, committee, and member levels. Conferences, training...
Provide a Forum for Members to Share Info
One of the greatest benefits of association membership is the ability to reach out to similar types of businesses for advice on operational issues,...
WORD CUP 2016
O.K., OK, ok, and Other Copyediting Fun Facts
Did you know that O.K. was originally an acronym for “oll korrect,” a popular misspelling...
DEI Coverage in Association Publications
The national conversation about diversity, equity, and inclusion is a conversation that is also taking...
Survey Highlights Economic Effect of COVID and Strategies for Future Events
Conferences, trade shows, seminars, and in-person training programs represent a significant portion of any association’s...
WRC Rally Cup
Increase Association Visibility with Online News Center
Online newsrooms are a staple of most corporate websites and include everything from press releases...
Did You Know There Are Rules for Adjectives?
Association communicators routinely face the challenge of editing other people’s work, and their colleagues or...
New Membership Models May Attract New Members
One of the many “pivots” associations made in 2020 was a re-evaluation of membership models....
[td_block_social_counter custom_title=”STAY CONNECTED” facebook=”tagDiv” twitter=”envato” youtube=”envato” open_in_new_window=”y”]
- Advertisement -
SPORT NEWS
- Advertisement -
CYCLING TOUR
Does Your Social Media Really Increase Engagement?
All association marketers have seen the reports listing the number of shares, likes, and click-throughs for specific social media posts. But, what do those...
Recognizing Member Needs During a Crisis
The three segments of the economy hardest hit by the effects of COVID-19 shutdowns and business operation restrictions include the hotel, restaurant, and travel...
Social Issues, Activism, and Associations
Recent years have seen greater demand from consumers and employees for companies to speak out on societal issues. In the Edelman Trust Barometer 2021,...
7 Tips to Build Active, Effective Committees
Committees are an important part of the association, no matter what size the staff is. For smaller associations, committee participation is essential.
As Steve Neidlinger,...
Study Shows Virtual Events Drive Greater Reach
Early 2020 saw cancellations of conferences and regional events and conversion of some events to virtual – with mixed success in the early stages....
TENNIS
How Associations Can Turn Disruption in Opportunity
Association leaders are continually looking for ways to better serve members with enhanced events, new services, expanded networking opportunities, and professional education, but 2020...
- Advertisement -
A 2020 Winner: Organizations Benefit from Virtual Meetings
There is a saying that every cloud has a silver lining – something positive that comes from a negative situation. One person who has...
- Advertisement -
LATEST ARTICLES
External Content Submission Requires Specific Writing Guidelines
Well-defined writing guidelines for use within the association is an important step to protecting the brand, messaging and reputation of the organization, but are they enough if you accept outside submissions?
An average of 75%...
Tips to Help 2023 Resolutions Become Reality
The ten most common New Year’s resolutions include health goals such as increase exercise or stop smoking; financial goals such as save more or work within a budget; self-improvement goals such as learn new...
Protect Your Brand with an Organizational Writing Style Guide
You’ve spent time and money to create your association’s brand – choosing the right logo, colors, name, and type of content used in your communications with members, industry partners, and lawmakers. Then, you see...
Future of Event Planning: 2023 Challenges and Trends
“In-person meetings roaring back in 2023” is the expectation of all persons surveyed by American Express for the company’s meetings and events report. Survey respondents were “very optimistic” about the future, with two-thirds expecting...
O.K., OK, ok, and Other Copyediting Fun Facts
Did you know that O.K. was originally an acronym for “oll korrect,” a popular misspelling of “all correct”?
The term first appeared in The Boston Globe in March 1839, then worked its way into everyday...
Use Lessons Learned to Create Better Strategic Plan
While most associations develop a new strategic plan every three to five years, those that have not created a new plan since 2019 or early 2020 may want to move up the timeline for...
How to Add a Proofreader to Your Staff – for Free!
You have taken the steps needed to proofread and edit the magazine article, press release, email blast, blog, or website copy, but is it really free from typos, misspellings, or punctuation errors?
No matter what...
Use Storytelling to Improve Membership Recruitment
People join professional, industry, and community organizations for a variety of reasons that include networking opportunities, skills development, or desire to give back to others, but everyone also wants to be part of a...
Social Issues, Activism, and Associations
Recent years have seen greater demand from consumers and employees for companies to speak out on societal issues. In the Edelman Trust Barometer 2021, 61% of respondents said they trusted companies more than the...
7 Tips to Build Active, Effective Committees
Committees are an important part of the association, no matter what size the staff is. For smaller associations, committee participation is essential.
As Steve Neidlinger, CAE, executive director of the Pennsylvania Academy of General Dentistry,...
MOST COMMENTED
Recognizing Member Needs During a Crisis
The three segments of the economy hardest hit by the effects of COVID-19 shutdowns and business operation restrictions include the hotel, restaurant, and travel...