Demonstrating Your Value to Support Membership Renewal and Recruitment
Associations that report renewal rates at or above 80%, and those with increases in new members and overall membership in the past year and...
Top Challenges Facing Association Executives and Staff in 2021
According to the 2021 Association Industry Survey, a surprising 58% of respondents reported a positive impact on their value proposition from COVID. Of the...
WORD CUP 2016
4 Essential Behaviors for Leading in Times of Crisis
Good leaders are prepared to manage crises when necessary, but all leaders faced challenges that...
Six Best Practices for Future Virtual Events
The benefits of virtual events and the enhanced engagement with members means that even after...
Retain Key Staff to Ensure Association Success
It does not matter how many programs your association offers, how many discounts are in...
WRC Rally Cup
Job Boards and Career Centers Increase in Importance
Career centers have been a “nice-to-have” feature for many associations, especially if they are charging...
Use Member Personas to Drive Campaign Messages
Association staff members are great at getting to know members. Working with members on committees,...
Tips to Help 2023 Resolutions Become Reality
The ten most common New Year’s resolutions include health goals such as increase exercise or...
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SPORT NEWS
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CYCLING TOUR
Can Your Magazine Go Mobile?
Many associations offer a digital version of their magazines via their websites using flipbooks that replicate the look and feel of a magazine but...
Are Your Pandemic-Related Price Changes Sustainable?
The switch from in-person to virtual events and a scramble to support members with financial challenges led to a re-vamping of event fees, membership...
Extend the Capabilities of Your Conference Staff
Planning a conference, regional meeting, or trade show? Annual national and regional events are often a significant source of revenue for all associations –...
9 Event Industry Trends for Next Few Years
According to a 2018 report, the global event industry generated $1.5 trillion to economies around the world. Although corporate and professional and trade associations...
How Associations Can Turn Disruption in Opportunity
Association leaders are continually looking for ways to better serve members with enhanced events, new services, expanded networking opportunities, and professional education, but 2020...
TENNIS
External Content Submission Requires Specific Writing Guidelines
Well-defined writing guidelines for use within the association is an important step to protecting the brand, messaging and reputation of the organization, but are...
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Extend the Capabilities of Your Conference Staff
Planning a conference, regional meeting, or trade show? Annual national and regional events are often a significant source of revenue for all associations –...
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LATEST ARTICLES
External Content Submission Requires Specific Writing Guidelines
Well-defined writing guidelines for use within the association is an important step to protecting the brand, messaging and reputation of the organization, but are they enough if you accept outside submissions?
An average of 75%...
Tips to Help 2023 Resolutions Become Reality
The ten most common New Year’s resolutions include health goals such as increase exercise or stop smoking; financial goals such as save more or work within a budget; self-improvement goals such as learn new...
Strategies to Attract Younger Members
Associations are constantly recruiting new members to grow and strengthen the organization, but strategies that work with experienced, older members are not necessarily effective for younger potential members.
It is important to recognize the need...
International Speaking Tips for Successful Events
One of the surprising “benefits” of the COVID-19 pandemic was the adoption of technology for virtual meetings, educational seminars and conferences. Although the move to online and virtual interactions had steadily been increasing prior...
Punctuation Talking Points for Word Geeks
At some point, all communicators will have a discussion with someone else about punctuation. Whether it is the individual who insists on using exclamation points throughout their email or the Oxford comma fanatic who...
Testing Improves Membership Marketing
When asked which membership marketing channels they use, respondents to the 2022 Membership Marketing Benchmarking Report identified email, organic social media and association-sponsored events as the top three recruitment channels. When users of every...
Extend the Capabilities of Your Conference Staff
Planning a conference, regional meeting, or trade show? Annual national and regional events are often a significant source of revenue for all associations – between 40% and 80% according to one study. When pandemic...
How Well Do You Know Your Members?
When it comes to developing a strategic plan, evaluating program or service changes, or identifying new ways to recruit and retain members, data about an association’s members provides the foundation for many decisions. Member...
Can Your Magazine Go Mobile?
Many associations offer a digital version of their magazines via their websites using flipbooks that replicate the look and feel of a magazine but allow the publication to be easily read at a desktop...
Strengthen Awards Program to Enhance Publicity, Member Retention
Recognizing members for their achievements within the industry and the association is achieved in different forms—magazine article profiles, Q&A on social media, press releases, and formal awards programs.
The American Concrete Pavement Association’s awards program...
Make It Easy for Readers to Find Your Message
Do you ever spend hours crafting the perfect message and finding that no one responds? Whether it’s a direct mail piece, email, or online ad promoting a webinar or membership renewal, you need to...
Protect Association’s Reputation with Social Media Guidelines
Social media is an important component of any organization’s communication strategy, but guidelines are necessary to make sure content on your site reflects the same tone and brand standards that you set in guidelines...
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Is Anyone Listening?
It’s tough enough to be a speaker or event planner when a meeting or conference is live and in-person, but how do you know...