LATEST ARTICLES

External Content Submission Requires Specific Writing Guidelines

Well-defined writing guidelines for use within the association is an important step to protecting the brand, messaging and reputation of the organization, but are they enough if you accept outside submissions? An average of 75%...

Tips to Help 2023 Resolutions Become Reality

The ten most common New Year’s resolutions include health goals such as increase exercise or stop smoking; financial goals such as save more or work within a budget; self-improvement goals such as learn new...

Protect Your Brand with an Organizational Writing Style Guide

You’ve spent time and money to create your association’s brand – choosing the right logo, colors, name, and type of content used in your communications with members, industry partners, and lawmakers. Then, you see...

Future of Event Planning: 2023 Challenges and Trends

“In-person meetings roaring back in 2023” is the expectation of all persons surveyed by American Express for the company’s meetings and events report. Survey respondents were “very optimistic” about the future, with two-thirds expecting...

O.K., OK, ok, and Other Copyediting Fun Facts

Did you know that O.K. was originally an acronym for “oll korrect,” a popular misspelling of “all correct”? The term first appeared in The Boston Globe in March 1839, then worked its way into everyday...

Use Lessons Learned to Create Better Strategic Plan

While most associations develop a new strategic plan every three to five years, those that have not created a new plan since 2019 or early 2020 may want to move up the timeline for...

How to Add a Proofreader to Your Staff – for Free!

You have taken the steps needed to proofread and edit the magazine article, press release, email blast, blog, or website copy, but is it really free from typos, misspellings, or punctuation errors? No matter what...

Use Storytelling to Improve Membership Recruitment

People join professional, industry, and community organizations for a variety of reasons that include networking opportunities, skills development, or desire to give back to others, but everyone also wants to be part of a...

Social Issues, Activism, and Associations

Recent years have seen greater demand from consumers and employees for companies to speak out on societal issues. In the Edelman Trust Barometer 2021, 61% of respondents said they trusted companies more than the...

7 Tips to Build Active, Effective Committees

Committees are an important part of the association, no matter what size the staff is. For smaller associations, committee participation is essential. As Steve Neidlinger, CAE, executive director of the Pennsylvania Academy of General Dentistry,...