LATEST ARTICLES

Social Issues, Activism, and Associations

Recent years have seen greater demand from consumers and employees for companies to speak out on societal issues. In the Edelman Trust Barometer 2021, 61% of respondents said they trusted companies more than the...

7 Tips to Build Active, Effective Committees

Committees are an important part of the association, no matter what size the staff is. For smaller associations, committee participation is essential. As Steve Neidlinger, CAE, executive director of the Pennsylvania Academy of General Dentistry,...

9 Event Industry Trends for Next Few Years

According to a 2018 report, the global event industry generated $1.5 trillion to economies around the world. Although corporate and professional and trade associations are returning to in-person events, the industry is not expected...

How You Doin? Tips to Get the Most Out of Member Surveys

If you’re a fan of the television show “Friends,” you know that Joey Tribbiani’s signature pickup line was “How you doin?” Although association leaders are not looking for a pickup line with a 47.6%...

Top Content Writing Trends in 2022

Development of digital and video content designed to engage members, drive membership recruitment, and provide education and training exploded between 2020 and 2022. Virtual events and training as well as the need for information...

Time to Raise Dues? 5 Tips for Successfully Communicating with Members

Just as everyone is dealing with rising costs in their personal lives – food, gasoline, supplies, etc. – associations are also facing increased expenses to provide member services. Throughout the previous two years, many...

Maximizing the Writer-Editor-Graphic Designer Relationship

The success of any designed communications piece – magazine, website, brochure, infographic, or direct mail – is dependent on writers, editors, and graphic designers working well together. This sounds easy – we are after...

Association Celebrates 50th Anniversary with Personal Stories

When an association reaches a landmark anniversary such as 25, 50, 75, or 100 years, there is cause for celebration and coverage of the event in all association publications. But the challenge is finding...

2022 Research Shows Positive Outlook for Associations

Representatives of 416 associations provided their insights into the economic outlook for trade and professional organizations for the next year. The results predict a powerful economic rebound for 2022 and outline the changes in...

Avoid Word Repetition to Improve Writing

Have you ever finished writing for the association magazine and realized you used the same word 22 times in a 449-word article? It happens to the best of us. Using the same word...