LLM Publications

Artificial intelligence is one technology that has garnered headlines and created angst in many sectors, but the reality is that AI provides the capability to enhance association interactions with members and add value to...

Association professionals (65%) and members (63%) agree with a bold statement in a trends report: Professional membership/trade organizations that don’t transform technology within the next few years won’t survive. The report also identifies associations...

Associations are constantly recruiting new members to grow and strengthen the organization, but strategies that work with experienced, older members are not necessarily effective for younger potential members. It is important to recognize the need...

One of the surprising “benefits” of the COVID-19 pandemic was the adoption of technology for virtual meetings, educational seminars and conferences. Although the move to online and virtual interactions had steadily been increasing prior...

At some point, all communicators will have a discussion with someone else about punctuation. Whether it is the individual who insists on using exclamation points throughout their email or the Oxford comma fanatic who...

When asked which membership marketing channels they use, respondents to the 2022 Membership Marketing Benchmarking Report identified email, organic social media and association-sponsored events as the top three recruitment channels. When users of every...

Planning a conference, regional meeting, or trade show? Annual national and regional events are often a significant source of revenue for all associations – between 40% and 80% according to one study. When pandemic...

When it comes to developing a strategic plan, evaluating program or service changes, or identifying new ways to recruit and retain members, data about an association’s members provides the foundation for many decisions. Member...

Many associations offer a digital version of their magazines via their websites using flipbooks that replicate the look and feel of a magazine but allow the publication to be easily read at a desktop...

Recognizing members for their achievements within the industry and the association is achieved in different forms—magazine article profiles, Q&A on social media, press releases, and formal awards programs. The American Concrete Pavement Association’s awards program...