LLM Publications

All association marketers have seen the reports listing the number of shares, likes, and click-throughs for specific social media posts. But, what do those numbers mean, and how do they impact the association’s efforts...

Associations that report renewal rates at or above 80%, and those with increases in new members and overall membership in the past year and past five years, are significantly more likely to report their...

The 2021 Membership Marketing Report by Marketing General Incorporated shows that 47% of associations reported declines in total membership, with the median percentage drop at 9%. Member renewal rates have also declined with 45%...

As association professionals evaluate what has worked well over the past two years and what changes need to occur moving forward, there is a constant struggle for resources – financial and human. Association magazines, news...

According to the 2021 Association Industry Survey, a surprising 58% of respondents reported a positive impact on their value proposition from COVID. Of the organizations responding to the survey, 88% said members definitely or...

Association editors for national associations routinely face the challenge of covering issues that may vary widely from state to state and region to region. Ensuring that articles don’t focus solely on one region and...

Although lobbying legislators and providing congressional staff members the information they need to make informed decisions about legislation that can affect the industry represented by the association is important, remember that most members want...

Association communicators routinely face the challenge of editing other people’s work, and their colleagues or members are not always the fabulous writers they imagine themselves to be. Some of the sticking points usually revolve...

Continuing education and skills training are critical services associations provide to individual members but how can an association support its industry’s need for well-trained employees who may not be members? Offering members a way to...

During the pandemic, the need to quickly make decisions and change course uncovered a number of opportunities for associations to identify changes that can be made to increase their value to members. In the original...