New Membership Models May Attract New Members

One of the many “pivots” associations made in 2020 was a re-evaluation of membership models. With some industries seeing a significant loss of jobs, decrease in corporate budgets for membership fees, and reduction payment...

Six Best Practices for Future Virtual Events

The benefits of virtual events and the enhanced engagement with members means that even after in-person events return, virtual will have a place. Whether it will be hybrid events that offer attendees the option...

Check Your Background (and Filter) Before You Zoom

The Texas lawyer who presented a case in virtual court as an adorable kitten because he and his assistant could not figure out how to remove the filter – probably left on by one...

What Members Say About Associations After 2020

What have all of the changes made by associations in 2020 – virtual meetings and conferences, membership fee restructuring, guidance to pandemic- and recovery-related policies – meant to members? A study of association members...

Leadership Tips to Keep Associations Moving Forward

Leading any organization is difficult, but association leaders at all levels have faced challenges not previously experienced. Not only did the pandemic fundamentally change the way associations handled revenue-generating events such as conferences, but...

Charitable Activities and Foundations Appeal to Millennials and Gen-Z

Employers have known for years that a company’s commitment to community service and volunteerism is an important factor when millennials consider career opportunities. A survey of more than 2,000 millennials found that almost 66%...

Use Q&A to Spice Up One-Person Interviews

Do you have an article scheduled for an upcoming issue of your association magazine or a social media post that requires an interview with an industry expert, association board member, or high-profile member? Use...

Study Shows Virtual Events Drive Greater Reach

Early 2020 saw cancellations of conferences and regional events and conversion of some events to virtual – with mixed success in the early stages. Fortunately, as association event and education professionals became more proficient...

Convey Value of Membership for Potential New Members

Effective recruitment of new members requires associations to explain the benefits of memberships in terms of value to the new member. Whether the potential member is an individual or a company, the decision to...

Find a Great Photo for Your Post? Make Sure It’s Not Copyrighted

The blog or other social media post is ready to publish after hours of writing, re-writing, and proofreading. The perfect photo to accompany it pops up early in your search, so you post and...