Planning for 2021? Use 2020 Lessons to Prioritize New Strategies

There are a number of words and phrases used throughout 2020 that we all want to forget: pivot, new normal, flexibility and change. While the words may make everyone cringe, it is important to...

Access to Industry Information Tops List of Association Benefits

Successful business owners know that information is key to growing and sustaining a business. The value of access to industry research and best practices is the most important benefit of belonging to an association...

Legislative Activities Resume Center Stage

January and February mark the start of state legislative sessions throughout the country and with a few exceptions, most legislatures began meeting as planned – with some notable changes. According to the National...

2021 Resolutions Look Very Different from Previous Years’ Plans

What a difference a year makes. New Year resolutions, especially for organizations, are rarely ground-breaking or completely different from previous years’ goals, resolutions or commitments. However, 2021 does include plans for products and services...

Increase Association Visibility with Online News Center

Online newsrooms are a staple of most corporate websites and include everything from press releases to contact information for media relations staff to background information that journalists find useful when preparing articles. But what does...

Help Members in Transition to Ensure Retention

When evaluating benefits to members, it makes sense to look carefully at career stages. Early-career members value training, networking, career advancement opportunities, and certifications more than mid-career and late-career members, however, 2020 has created...

Job Boards and Career Centers Increase in Importance

Career centers have been a “nice-to-have” feature for many associations, especially if they are charging fees for companies to list openings. During 2020, however, a greater number of members have turned to job boards...

How Associations Can Turn Disruption in Opportunity

Association leaders are continually looking for ways to better serve members with enhanced events, new services, expanded networking opportunities, and professional education, but 2020 has changed the needs and expectations of members in ways...

Is Anyone Listening?

It’s tough enough to be a speaker or event planner when a meeting or conference is live and in-person, but how do you know if your virtual conference “attendees” are really engaged in the...

Provide a Forum for Members to Share Info

One of the greatest benefits of association membership is the ability to reach out to similar types of businesses for advice on operational issues, strategies, or vendors. Online communities are a good avenue for...