Strategies to Attract Younger Members

Associations are constantly recruiting new members to grow and strengthen the organization, but strategies that work with experienced, older members are not necessarily effective...

International Speaking Tips for Successful Events

One of the surprising “benefits” of the COVID-19 pandemic was the adoption of technology for virtual meetings, educational seminars and conferences. Although the move...

Punctuation Talking Points for Word Geeks

At some point, all communicators will have a discussion with someone else about punctuation. Whether it is the individual who insists on using exclamation...

Testing Improves Membership Marketing

When asked which membership marketing channels they use, respondents to the 2022 Membership Marketing Benchmarking Report identified email, organic social media and association-sponsored events...

Extend the Capabilities of Your Conference Staff

Planning a conference, regional meeting, or trade show? Annual national and regional events are often a significant source of revenue for all associations –...

How Well Do You Know Your Members?

When it comes to developing a strategic plan, evaluating program or service changes, or identifying new ways to recruit and retain members, data about...

Can Your Magazine Go Mobile?

Many associations offer a digital version of their magazines via their websites using flipbooks that replicate the look and feel of a magazine but...

Strengthen Awards Program to Enhance Publicity, Member Retention

Recognizing members for their achievements within the industry and the association is achieved in different forms—magazine article profiles, Q&A on social media, press releases,...

Make It Easy for Readers to Find Your Message

Do you ever spend hours crafting the perfect message and finding that no one responds? Whether it’s a direct mail piece, email, or online...

Protect Association’s Reputation with Social Media Guidelines

Social media is an important component of any organization’s communication strategy, but guidelines are necessary to make sure content on your site reflects the...