Avoid Word Repetition to Improve Writing
Have you ever finished writing for the association magazine and realized you used the same word 22 times in a 449-word article? It happens...
Develop Magazine Content That Adds Value to Membership
A survey found that 69% of association executives identified “network with others in their field” as the primary reason people join their associations. As...
10 Trends for 2022 Meetings and Events
Earlier in 2022, a webinar featured speakers who looked at 22 association trends that event planners can expect and should consider when planning for...
Microlearning: Text Message Courses Add Value and Increase Engagement
Association leaders with more than 1,000 members are significantly more inclined to indicate that their members join for the continuing education to maintain professional...
Differences Between Writing for Online and Print
People read online articles differently than they read printed articles, so it’s important to understand the difference between the two media to be sure...
Promoting Innovation in an Association
The years 2020 and 2021 demonstrated the value of innovation in the association world. Finding new ways to provide educational sessions, engage members, and...
Promoting a Sales Culture with a Non-Sales Staff
Ask association staff members if they are good at sales, and you’ll most likely be told that sales is not their job. The reality,...
How Can Technology Help Your Association in 2022?
The emergence of virtual meetings, remote work, and online learning in the past two years highlighted an association’s technological capabilities – or lack of...
Tips for Becoming a Better Leader
While leading an association through a global pandemic required enormous focus, flexibility, and quick thinking, 2022 will be a good time to step back...
Use Member Personas to Drive Campaign Messages
Association staff members are great at getting to know members. Working with members on committees, meeting them at events, and talking to them during...
