Artificial intelligence is one technology that has garnered headlines and created angst in many sectors, but the reality is that AI provides the capability to enhance association interactions with members and add value to memberships.
These specific capabilities are included in one article:
Personalized recommendations: Use generative AI to analyze member data and provide customized recommendations for events, content and other...
Association professionals (65%) and members (63%) agree with a bold statement in a trends report: Professional membership/trade organizations that don’t transform technology within the next few years won’t survive. The report also identifies associations that are early adopters of technology as having the most loyal members.
Future-proofing an association by focusing on technology that enhances the member experience is a...
Associations are constantly recruiting new members to grow and strengthen the organization, but strategies that work with experienced, older members are not necessarily effective for younger potential members.
It is important to recognize the need for different strategies to make the association attractive to young professionals because according to Pew Research Center, millennials (born between 1981 and 1996) were the...
One of the surprising “benefits” of the COVID-19 pandemic was the adoption of technology for virtual meetings, educational seminars and conferences. Although the move to online and virtual interactions had steadily been increasing prior to 2020, adoption of the technology was greatly accelerated due to necessity.
Members benefitted from the removal of the financial, time and logistical barriers of traditional,...
At some point, all communicators will have a discussion with someone else about punctuation. Whether it is the individual who insists on using exclamation points throughout their email or the Oxford comma fanatic who doesn’t want to recognize a publication’s use of AP Style, writers and editors dread punctuation confrontations.
If your association has established general writing, external submission and...
When asked which membership marketing channels they use, respondents to the 2022 Membership Marketing Benchmarking Report identified email, organic social media and association-sponsored events as the top three recruitment channels. When users of every channel were further questioned about the effectiveness of different strategies, the three channels identified as producing the most new members were email (48%), association-sponsored events...
Planning a conference, regional meeting, or trade show? Annual national and regional events are often a significant source of revenue for all associations – between 40% and 80% according to one study. When pandemic restrictions necessitated virtual events, revenue dropped about 70% compared to in-person events. As associations return to in-person events, revenue can climb with the addition of...
When it comes to developing a strategic plan, evaluating program or service changes, or identifying new ways to recruit and retain members, data about an association’s members provides the foundation for many decisions. Member surveys can gather data on what members really need and expect from the association.
Gathering good data starts with a clear understanding of the member survey’s...
Many associations offer a digital version of their magazines via their websites using flipbooks that replicate the look and feel of a magazine but allow the publication to be easily read at a desktop computer.
Is this the best format for your members?
While the online flipbook provides a simple way to allow easy access and to digitally archive issues of...
Recognizing members for their achievements within the industry and the association is achieved in different forms—magazine article profiles, Q&A on social media, press releases, and formal awards programs.
The American Concrete Pavement Association’s awards program is over 30 years old and has evolved throughout the years to add recognition for sustainability and innovation to its association and paving awards. In...
