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Maximizing the Writer-Editor-Graphic Designer Relationship

The success of any designed communications piece – magazine, website, brochure, infographic, or direct mail – is dependent on writers, editors, and graphic designers...

Association Celebrates 50th Anniversary with Personal Stories

When an association reaches a landmark anniversary such as 25, 50, 75, or 100 years, there is cause for celebration and coverage of the...

Avoid Word Repetition to Improve Writing

Have you ever finished writing for the association magazine and realized you used the same word 22 times in a 449-word article? It happens...

10 Trends for 2022 Meetings and Events

Earlier in 2022, a webinar featured speakers who looked at 22 association trends that event planners can expect and should consider when planning for...

Microlearning: Text Message Courses Add Value and Increase Engagement

Association leaders with more than 1,000 members are significantly more inclined to indicate that their members join for the continuing education to maintain professional...

Promoting Innovation in an Association

The years 2020 and 2021 demonstrated the value of innovation in the association world. Finding new ways to provide educational sessions, engage members, and...

Promoting a Sales Culture with a Non-Sales Staff

Ask association staff members if they are good at sales, and you’ll most likely be told that sales is not their job. The reality,...

Tips for Becoming a Better Leader

While leading an association through a global pandemic required enormous focus, flexibility, and quick thinking, 2022 will be a good time to step back...

Use Member Personas to Drive Campaign Messages

Association staff members are great at getting to know members. Working with members on committees, meeting them at events, and talking to them during...

Does Your Social Media Really Increase Engagement?

All association marketers have seen the reports listing the number of shares, likes, and click-throughs for specific social media posts. But, what do those...
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