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Strategies to Attract Younger Members

Associations are constantly recruiting new members to grow and strengthen the organization, but strategies that work with experienced, older members are not necessarily effective...

Punctuation Talking Points for Word Geeks

At some point, all communicators will have a discussion with someone else about punctuation. Whether it is the individual who insists on using exclamation...

Extend the Capabilities of Your Conference Staff

Planning a conference, regional meeting, or trade show? Annual national and regional events are often a significant source of revenue for all associations –...

How Well Do You Know Your Members?

When it comes to developing a strategic plan, evaluating program or service changes, or identifying new ways to recruit and retain members, data about...

Can Your Magazine Go Mobile?

Many associations offer a digital version of their magazines via their websites using flipbooks that replicate the look and feel of a magazine but...

Strengthen Awards Program to Enhance Publicity, Member Retention

Recognizing members for their achievements within the industry and the association is achieved in different forms—magazine article profiles, Q&A on social media, press releases,...

Protect Association’s Reputation with Social Media Guidelines

Social media is an important component of any organization’s communication strategy, but guidelines are necessary to make sure content on your site reflects the...

One 2023 Association Trend: ...

The one lesson every association leader learned in recent years is the need to be flexible and agile with plans because there is no...

Future of Event Planning: 2023 Challenges and Trends

“In-person meetings roaring back in 2023” is the expectation of all persons surveyed by American Express for the company’s meetings and events report. Survey...

Maximizing the Writer-Editor-Graphic Designer Relationship

The success of any designed communications piece – magazine, website, brochure, infographic, or direct mail – is dependent on writers, editors, and graphic designers...
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