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Can Your Magazine Go Mobile?

Many associations offer a digital version of their magazines via their websites using flipbooks that replicate the look and feel of a magazine but...

Strengthen Awards Program to Enhance Publicity, Member Retention

Recognizing members for their achievements within the industry and the association is achieved in different forms—magazine article profiles, Q&A on social media, press releases,...

Protect Association’s Reputation with Social Media Guidelines

Social media is an important component of any organization’s communication strategy, but guidelines are necessary to make sure content on your site reflects the...

One 2023 Association Trend: ...

The one lesson every association leader learned in recent years is the need to be flexible and agile with plans because there is no...

Future of Event Planning: 2023 Challenges and Trends

“In-person meetings roaring back in 2023” is the expectation of all persons surveyed by American Express for the company’s meetings and events report. Survey...

Maximizing the Writer-Editor-Graphic Designer Relationship

The success of any designed communications piece – magazine, website, brochure, infographic, or direct mail – is dependent on writers, editors, and graphic designers...

Association Celebrates 50th Anniversary with Personal Stories

When an association reaches a landmark anniversary such as 25, 50, 75, or 100 years, there is cause for celebration and coverage of the...

Avoid Word Repetition to Improve Writing

Have you ever finished writing for the association magazine and realized you used the same word 22 times in a 449-word article? It happens...

10 Trends for 2022 Meetings and Events

Earlier in 2022, a webinar featured speakers who looked at 22 association trends that event planners can expect and should consider when planning for...

Microlearning: Text Message Courses Add Value and Increase Engagement

Association leaders with more than 1,000 members are significantly more inclined to indicate that their members join for the continuing education to maintain professional...
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