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Social Issues, Activism, and Associations

Recent years have seen greater demand from consumers and employees for companies to speak out on societal issues. In the Edelman Trust Barometer 2021,...

7 Tips to Build Active, Effective Committees

Committees are an important part of the association, no matter what size the staff is. For smaller associations, committee participation is essential. As Steve Neidlinger,...

9 Event Industry Trends for Next Few Years

According to a 2018 report, the global event industry generated $1.5 trillion to economies around the world. Although corporate and professional and trade associations...

Top Content Writing Trends in 2022

Development of digital and video content designed to engage members, drive membership recruitment, and provide education and training exploded between 2020 and 2022. Virtual...

2022 Research Shows Positive Outlook for Associations

Representatives of 416 associations provided their insights into the economic outlook for trade and professional organizations for the next year. The results predict a...

New Membership Models May Attract New Members

One of the many “pivots” associations made in 2020 was a re-evaluation of membership models. With some industries seeing a significant loss of jobs,...

What Members Say About Associations After 2020

What have all of the changes made by associations in 2020 – virtual meetings and conferences, membership fee restructuring, guidance to pandemic- and recovery-related...

Charitable Activities and Foundations Appeal to Millennials and Gen-Z

Employers have known for years that a company’s commitment to community service and volunteerism is an important factor when millennials consider career opportunities. A...

Planning for 2021? Use 2020 Lessons to Prioritize New Strategies

There are a number of words and phrases used throughout 2020 that we all want to forget: pivot, new normal, flexibility and change. While...

Access to Industry Information Tops List of Association Benefits

Successful business owners know that information is key to growing and sustaining a business. The value of access to industry research and best practices...
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