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2022 Research Shows Positive Outlook for Associations

Representatives of 416 associations provided their insights into the economic outlook for trade and professional organizations for the next year. The results predict a...

New Membership Models May Attract New Members

One of the many “pivots” associations made in 2020 was a re-evaluation of membership models. With some industries seeing a significant loss of jobs,...

What Members Say About Associations After 2020

What have all of the changes made by associations in 2020 – virtual meetings and conferences, membership fee restructuring, guidance to pandemic- and recovery-related...

Charitable Activities and Foundations Appeal to Millennials and Gen-Z

Employers have known for years that a company’s commitment to community service and volunteerism is an important factor when millennials consider career opportunities. A...

Planning for 2021? Use 2020 Lessons to Prioritize New Strategies

There are a number of words and phrases used throughout 2020 that we all want to forget: pivot, new normal, flexibility and change. While...

Access to Industry Information Tops List of Association Benefits

Successful business owners know that information is key to growing and sustaining a business. The value of access to industry research and best practices...

Legislative Activities Resume Center Stage

January and February mark the start of state legislative sessions throughout the country and with a few exceptions, most legislatures began meeting as...

Help Members in Transition to Ensure Retention

When evaluating benefits to members, it makes sense to look carefully at career stages. Early-career members value training, networking, career advancement opportunities, and certifications...

Job Boards and Career Centers Increase in Importance

Career centers have been a “nice-to-have” feature for many associations, especially if they are charging fees for companies to list openings. During 2020, however,...

Recognizing Member Needs During a Crisis

The three segments of the economy hardest hit by the effects of COVID-19 shutdowns and business operation restrictions include the hotel, restaurant, and travel...
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