Tag: associations
Protect Your Brand with an Organizational Writing Style Guide
You’ve spent time and money to create your association’s brand – choosing the right logo, colors, name, and type of content used in your...
Social Issues, Activism, and Associations
Recent years have seen greater demand from consumers and employees for companies to speak out on societal issues. In the Edelman Trust Barometer 2021,...
7 Tips to Build Active, Effective Committees
Committees are an important part of the association, no matter what size the staff is. For smaller associations, committee participation is essential.
As Steve Neidlinger,...
9 Event Industry Trends for Next Few Years
According to a 2018 report, the global event industry generated $1.5 trillion to economies around the world. Although corporate and professional and trade associations...
Top Content Writing Trends in 2022
Development of digital and video content designed to engage members, drive membership recruitment, and provide education and training exploded between 2020 and 2022. Virtual...
2022 Research Shows Positive Outlook for Associations
Representatives of 416 associations provided their insights into the economic outlook for trade and professional organizations for the next year. The results predict a...
New Membership Models May Attract New Members
One of the many “pivots” associations made in 2020 was a re-evaluation of membership models. With some industries seeing a significant loss of jobs,...
What Members Say About Associations After 2020
What have all of the changes made by associations in 2020 – virtual meetings and conferences, membership fee restructuring, guidance to pandemic- and recovery-related...
Charitable Activities and Foundations Appeal to Millennials and Gen-Z
Employers have known for years that a company’s commitment to community service and volunteerism is an important factor when millennials consider career opportunities. A...
Planning for 2021? Use 2020 Lessons to Prioritize New Strategies
There are a number of words and phrases used throughout 2020 that we all want to forget: pivot, new normal, flexibility and change. While...
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