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Survey Highlights Economic Effect of COVID and Strategies for Future Events
Conferences, trade shows, seminars, and in-person training programs represent a significant portion of any association’s annual revenue. Of the 1,020 association executives responding to...
Planning Your Next Event? How COVID Might Affect Your Checklist and...
The harrowing stories of association conferences cancelled at the last minute or ending early are common. Staff members who were planning to arrive early...
Recognizing Member Needs During a Crisis
The three segments of the economy hardest hit by the effects of COVID-19 shutdowns and business operation restrictions include the hotel, restaurant, and travel...
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Use Member Personas to Drive Campaign Messages
What Members Say About Associations After 2020
Historical Data Shows Memberships Will Grow Again
Help Members in Transition to Ensure Retention
2021 Resolutions Look Very Different from Previous Years’ Plans
7 Factors to Consider When Evaluating if You Should Outsource Magazine
Time to Raise Dues? 5 Tips for Successfully Communicating with Members
Promoting Engagement in a Virtual World
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