Tag: engagement
Exactly How Can AI Help Associations?
Artificial intelligence is one technology that has garnered headlines and created angst in many sectors, but the reality is that AI provides the capability...
Technology to Support Membership Growth
Association professionals (65%) and members (63%) agree with a bold statement in a trends report: Professional membership/trade organizations that don’t transform technology within the...
Strategies to Attract Younger Members
Associations are constantly recruiting new members to grow and strengthen the organization, but strategies that work with experienced, older members are not necessarily effective...
Punctuation Talking Points for Word Geeks
At some point, all communicators will have a discussion with someone else about punctuation. Whether it is the individual who insists on using exclamation...
Testing Improves Membership Marketing
When asked which membership marketing channels they use, respondents to the 2022 Membership Marketing Benchmarking Report identified email, organic social media and association-sponsored events...
Extend the Capabilities of Your Conference Staff
Planning a conference, regional meeting, or trade show? Annual national and regional events are often a significant source of revenue for all associations –...
How Well Do You Know Your Members?
When it comes to developing a strategic plan, evaluating program or service changes, or identifying new ways to recruit and retain members, data about...
Can Your Magazine Go Mobile?
Many associations offer a digital version of their magazines via their websites using flipbooks that replicate the look and feel of a magazine but...
Make It Easy for Readers to Find Your Message
Do you ever spend hours crafting the perfect message and finding that no one responds? Whether it’s a direct mail piece, email, or online...
One 2023 Association Trend: ...
The one lesson every association leader learned in recent years is the need to be flexible and agile with plans because there is no...
