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Develop Magazine Content That Adds Value to Membership

A survey found that 69% of association executives identified “network with others in their field” as the primary reason people join their associations. As...

7 Factors to Consider When Evaluating if You Should Outsource Magazine

As association professionals evaluate what has worked well over the past two years and what changes need to occur moving forward, there is a...

Ban the “Grip ‘N Grin” to Enhance Magazine Readership

Association publication editors have a tough job. Their bosses and their members want an engaging, attractive magazine that highlights issues of concern as well...

Use Member Profiles to Create Connections

One of the most popular sections in a college alumni magazine is the update on alumni achievements, faculty accomplishments and classmates’ personal news. Fifty-six...
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