Tag: members
Use Storytelling to Improve Membership Recruitment
People join professional, industry, and community organizations for a variety of reasons that include networking opportunities, skills development, or desire to give back to...
Association Celebrates 50th Anniversary with Personal Stories
When an association reaches a landmark anniversary such as 25, 50, 75, or 100 years, there is cause for celebration and coverage of the...
2022 Research Shows Positive Outlook for Associations
Representatives of 416 associations provided their insights into the economic outlook for trade and professional organizations for the next year. The results predict a...
Develop Magazine Content That Adds Value to Membership
A survey found that 69% of association executives identified “network with others in their field” as the primary reason people join their associations. As...
10 Trends for 2022 Meetings and Events
Earlier in 2022, a webinar featured speakers who looked at 22 association trends that event planners can expect and should consider when planning for...
Microlearning: Text Message Courses Add Value and Increase Engagement
Association leaders with more than 1,000 members are significantly more inclined to indicate that their members join for the continuing education to maintain professional...
Tips for Becoming a Better Leader
While leading an association through a global pandemic required enormous focus, flexibility, and quick thinking, 2022 will be a good time to step back...
Use Member Personas to Drive Campaign Messages
Association staff members are great at getting to know members. Working with members on committees, meeting them at events, and talking to them during...
Does Your Social Media Really Increase Engagement?
All association marketers have seen the reports listing the number of shares, likes, and click-throughs for specific social media posts. But, what do those...
