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10 Trends for 2022 Meetings and Events

Earlier in 2022, a webinar featured speakers who looked at 22 association trends that event planners can expect and should consider when planning for...

Microlearning: Text Message Courses Add Value and Increase Engagement

Association leaders with more than 1,000 members are significantly more inclined to indicate that their members join for the continuing education to maintain professional...

Tips for Becoming a Better Leader

While leading an association through a global pandemic required enormous focus, flexibility, and quick thinking, 2022 will be a good time to step back...

Use Member Personas to Drive Campaign Messages

Association staff members are great at getting to know members. Working with members on committees, meeting them at events, and talking to them during...

Does Your Social Media Really Increase Engagement?

All association marketers have seen the reports listing the number of shares, likes, and click-throughs for specific social media posts. But, what do those...

DEI Coverage in Association Publications

The national conversation about diversity, equity, and inclusion is a conversation that is also taking place throughout association board and staff meetings as well...

Study Shows Virtual Events Drive Greater Reach

Early 2020 saw cancellations of conferences and regional events and conversion of some events to virtual – with mixed success in the early stages....

Planning for 2021? Use 2020 Lessons to Prioritize New Strategies

There are a number of words and phrases used throughout 2020 that we all want to forget: pivot, new normal, flexibility and change. While...

How Associations Can Turn Disruption in Opportunity

Association leaders are continually looking for ways to better serve members with enhanced events, new services, expanded networking opportunities, and professional education, but 2020...

Provide a Forum for Members to Share Info

One of the greatest benefits of association membership is the ability to reach out to similar types of businesses for advice on operational issues,...
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