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Use Storytelling to Improve Membership Recruitment

People join professional, industry, and community organizations for a variety of reasons that include networking opportunities, skills development, or desire to give back to...

How You Doin? Tips to Get the Most Out of Member...

If you’re a fan of the television show “Friends,” you know that Joey Tribbiani’s signature pickup line was “How you doin?” Although association leaders...

Maximizing the Writer-Editor-Graphic Designer Relationship

The success of any designed communications piece – magazine, website, brochure, infographic, or direct mail – is dependent on writers, editors, and graphic designers...

Develop Magazine Content That Adds Value to Membership

A survey found that 69% of association executives identified “network with others in their field” as the primary reason people join their associations. As...

Tips for Becoming a Better Leader

While leading an association through a global pandemic required enormous focus, flexibility, and quick thinking, 2022 will be a good time to step back...

Six Best Practices for Future Virtual Events

The benefits of virtual events and the enhanced engagement with members means that even after in-person events return, virtual will have a place. Whether...

What Members Say About Associations After 2020

What have all of the changes made by associations in 2020 – virtual meetings and conferences, membership fee restructuring, guidance to pandemic- and recovery-related...

Access to Industry Information Tops List of Association Benefits

Successful business owners know that information is key to growing and sustaining a business. The value of access to industry research and best practices...

Legislative Activities Resume Center Stage

January and February mark the start of state legislative sessions throughout the country and with a few exceptions, most legislatures began meeting as...

Provide a Forum for Members to Share Info

One of the greatest benefits of association membership is the ability to reach out to similar types of businesses for advice on operational issues,...
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