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How You Doin? Tips to Get the Most Out of Member...

If you’re a fan of the television show “Friends,” you know that Joey Tribbiani’s signature pickup line was “How you doin?” Although association leaders...

Maximizing the Writer-Editor-Graphic Designer Relationship

The success of any designed communications piece – magazine, website, brochure, infographic, or direct mail – is dependent on writers, editors, and graphic designers...

Develop Magazine Content That Adds Value to Membership

A survey found that 69% of association executives identified “network with others in their field” as the primary reason people join their associations. As...

Tips for Becoming a Better Leader

While leading an association through a global pandemic required enormous focus, flexibility, and quick thinking, 2022 will be a good time to step back...

Six Best Practices for Future Virtual Events

The benefits of virtual events and the enhanced engagement with members means that even after in-person events return, virtual will have a place. Whether...

What Members Say About Associations After 2020

What have all of the changes made by associations in 2020 – virtual meetings and conferences, membership fee restructuring, guidance to pandemic- and recovery-related...

Access to Industry Information Tops List of Association Benefits

Successful business owners know that information is key to growing and sustaining a business. The value of access to industry research and best practices...

Legislative Activities Resume Center Stage

January and February mark the start of state legislative sessions throughout the country and with a few exceptions, most legislatures began meeting as...

Provide a Forum for Members to Share Info

One of the greatest benefits of association membership is the ability to reach out to similar types of businesses for advice on operational issues,...

Historical Data Shows Memberships Will Grow Again

Member retention is usually one of the top concerns for all association executives, but 2020 has exacerbated the challenge of renewing memberships. In a recent...
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