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Ban the “Grip ‘N Grin” to Enhance Magazine Readership
Association publication editors have a tough job. Their bosses and their members want an engaging, attractive magazine that highlights issues of concern as well...
Use Member Profiles to Create Connections
One of the most popular sections in a college alumni magazine is the update on alumni achievements, faculty accomplishments and classmates’ personal news. Fifty-six...
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Study Shows Virtual Events Drive Greater Reach
New Membership Models May Attract New Members
Recognizing Member Needs During a Crisis
10 Trends for 2022 Meetings and Events
Survey Highlights Economic Effect of COVID and Strategies for Future Events
9 Event Industry Trends for Next Few Years
Help Members in Transition to Ensure Retention
Promoting a Sales Culture with a Non-Sales Staff
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