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Growing Your Association Membership

The 2021 Membership Marketing Report by Marketing General Incorporated shows that 47% of associations reported declines in total membership, with the median percentage drop...

Retain Key Staff to Ensure Association Success

It does not matter how many programs your association offers, how many discounts are in your vendor referral program, or how well produced your...

Historical Data Shows Memberships Will Grow Again

Member retention is usually one of the top concerns for all association executives, but 2020 has exacerbated the challenge of renewing memberships. In a recent...
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