All association marketers have seen the reports listing the number of shares, likes, and click-throughs for specific social media posts. But, what do those...
Over 50% of association executives surveyed by Association Laboratory in March 2020 predicted that they would invest more in producing virtual conferences and educational...
Member retention is usually one of the top concerns for all association executives, but 2020 has exacerbated the challenge of renewing memberships.
In a recent...
Conferences, trade shows, seminars, and in-person training programs represent a significant portion of any association’s annual revenue. Of the 1,020 association executives responding to...
The harrowing stories of association conferences cancelled at the last minute or ending early are common. Staff members who were planning to arrive early...
