strategy Archives - LLM Publications

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Elevating Your Business: Strategies to Grow Your Social Media Presence

In today's digital age, a strong social media presence is essential for businesses looking to reach and engage with their target audience. However, growing...

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Does Your Social Media Really Increase Engagement?

All association marketers have seen the reports listing the number of shares, likes, and click-throughs for specific social media posts. But, what do those...

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Planning for 2021? Use 2020 Lessons to Prioritize New Strategies

There are a number of words and phrases used throughout 2020 that we all want to forget: pivot, new normal, flexibility and change. While...

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6 Tips to Become a Virtual Event Superstar

Over 50% of association executives surveyed by Association Laboratory in March 2020 predicted that they would invest more in producing virtual conferences and educational...

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Historical Data Shows Memberships Will Grow Again

Member retention is usually one of the top concerns for all association executives, but 2020 has exacerbated the challenge of renewing memberships. In a recent...

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Survey Highlights Economic Effect of COVID and Strategies for Future Events

Conferences, trade shows, seminars, and in-person training programs represent a significant portion of any association’s annual revenue. Of the 1,020 association executives responding to...

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Planning Your Next Event? How COVID Might Affect Your Checklist and...

The harrowing stories of association conferences cancelled at the last minute or ending early are common. Staff members who were planning to arrive early...