LLM Publications

It’s tough enough to be a speaker or event planner when a meeting or conference is live and in-person, but how do you know...

One of the greatest benefits of association membership is the ability to reach out to similar types of businesses for advice on operational issues,...

It does not matter how many programs your association offers, how many discounts are in your vendor referral program, or how well produced your...

Association publication editors have a tough job. Their bosses and their members want an engaging, attractive magazine that highlights issues of concern as well...

Over 50% of association executives surveyed by Association Laboratory in March 2020 predicted that they would invest more in producing virtual conferences and educational...

“One of the most overlooked benefits of a trade association is the advocacy.” This quote from a Forbes article that is over six years...

One of the most popular sections in a college alumni magazine is the update on alumni achievements, faculty accomplishments and classmates’ personal news. Fifty-six...

Retention is important for all types of organizations. Retailers want to retain loyal customers, universities want to retain students beyond freshman year, employers want...

Member retention is usually one of the top concerns for all association executives, but 2020 has exacerbated the challenge of renewing memberships. In a recent...

A few years ago, infographics dominated social media, publication content, marketing tools, and classroom handouts. Although infographics are not the trendy “go-to” that they...