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External Content Submission Requires Specific Writing Guidelines
Well-defined writing guidelines for use within the association is an important step to protecting the brand, messaging and reputation of the organization, but are...
Tips to Help 2023 Resolutions Become Reality
The ten most common New Year’s resolutions include health goals such as increase exercise or stop smoking; financial goals such as save more or...
Enhancing Reader Engagement: Strategies for Captivating and Retaining Your Audience
In the fast-paced world of digital content consumption, capturing and retaining the attention of readers has become a significant challenge for content creators, marketers,...
Mastering the Art of Digital Writing: Techniques for Effective Communication
In an increasingly digital world, the way we communicate has evolved drastically. Traditional forms of writing have been augmented by digital platforms, demanding a...
The Significance of Digital Engagement for Business Success
In the digital era, gaining and maintaining digital engagement is essential for businesses looking to thrive in a competitive landscape. Digital engagement refers to...
Harnessing the Power of Artificial Intelligence in the Workforce
Artificial Intelligence (AI) has emerged as a transformative technology, revolutionizing various industries. In the realm of workforce management, AI holds immense potential to enhance...
Contronyms: Words That Contradict Themselves
Clarity is the ultimate goal of every writer, but there are always words that can be misread, misunderstood or misinterpreted by readers who don’t...
Exactly How Can AI Help Associations?
Artificial intelligence is one technology that has garnered headlines and created angst in many sectors, but the reality is that AI provides the capability...
Technology to Support Membership Growth
Association professionals (65%) and members (63%) agree with a bold statement in a trends report: Professional membership/trade organizations that don’t transform technology within the...
Strategies to Attract Younger Members
Associations are constantly recruiting new members to grow and strengthen the organization, but strategies that work with experienced, older members are not necessarily effective...
International Speaking Tips for Successful Events
One of the surprising “benefits” of the COVID-19 pandemic was the adoption of technology for virtual meetings, educational seminars and conferences. Although the move...
Punctuation Talking Points for Word Geeks
At some point, all communicators will have a discussion with someone else about punctuation. Whether it is the individual who insists on using exclamation...
