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Well-defined writing guidelines for use within the association is an important step to protecting the brand, messaging and reputation of the organization, but are they enough if you accept outside submissions?
An average of 75% of content for the International Erosion Control Association’s quarterly publication is submitted by external authors. The editorial submission guidelines include general information such as types...
The ten most common New Year’s resolutions include health goals such as increase exercise or stop smoking; financial goals such as save more or work within a budget; self-improvement goals such as learn new skill or read more; and personal life improvement goals such as spend more time with family and friends or travel.
Unfortunately, only 46% percent of people...
In the fast-paced world of digital content consumption, capturing and retaining the attention of readers has become a significant challenge for content creators, marketers, and writers. Reader engagement goes beyond just delivering information; it's about creating a meaningful connection with your audience that keeps them coming back for more. This article explores effective strategies to enhance reader engagement and...
In an increasingly digital world, the way we communicate has evolved drastically. Traditional forms of writing have been augmented by digital platforms, demanding a new set of skills to effectively convey ideas, capture attention, and engage audiences. Digital writing transcends the boundaries of text on paper, encompassing everything from social media updates and blog posts to emails and multimedia...
In the digital era, gaining and maintaining digital engagement is essential for businesses looking to thrive in a competitive landscape. Digital engagement refers to the level of interaction, involvement, and connection between a business and its online audience. In this article, we will delve into the importance of digital engagement and explore eight compelling reasons why businesses should prioritize...
Artificial Intelligence (AI) has emerged as a transformative technology, revolutionizing various industries. In the realm of workforce management, AI holds immense potential to enhance efficiency, productivity, and innovation. By leveraging AI-powered tools and solutions, organizations can streamline processes, make data-driven decisions, and unlock new opportunities. In this article, we will explore eight ways in which artificial intelligence can positively...
Clarity is the ultimate goal of every writer, but there are always words that can be misread, misunderstood or misinterpreted by readers who don’t pick up on context clues. This is especially true when the word is a contronym.
Less familiar than synonym and antonym, the contronym is a word that has two meanings that contradict one another. For example,...
Artificial intelligence is one technology that has garnered headlines and created angst in many sectors, but the reality is that AI provides the capability to enhance association interactions with members and add value to memberships.
These specific capabilities are included in one article:
Personalized recommendations: Use generative AI to analyze member data and provide customized recommendations for events, content and other...
Association professionals (65%) and members (63%) agree with a bold statement in a trends report: Professional membership/trade organizations that don’t transform technology within the next few years won’t survive. The report also identifies associations that are early adopters of technology as having the most loyal members.
Future-proofing an association by focusing on technology that enhances the member experience is a...
Associations are constantly recruiting new members to grow and strengthen the organization, but strategies that work with experienced, older members are not necessarily effective for younger potential members.
It is important to recognize the need for different strategies to make the association attractive to young professionals because according to Pew Research Center, millennials (born between 1981 and 1996) were the...
One of the surprising “benefits” of the COVID-19 pandemic was the adoption of technology for virtual meetings, educational seminars and conferences. Although the move to online and virtual interactions had steadily been increasing prior to 2020, adoption of the technology was greatly accelerated due to necessity.
Members benefitted from the removal of the financial, time and logistical barriers of traditional,...
At some point, all communicators will have a discussion with someone else about punctuation. Whether it is the individual who insists on using exclamation points throughout their email or the Oxford comma fanatic who doesn’t want to recognize a publication’s use of AP Style, writers and editors dread punctuation confrontations.
If your association has established general writing, external submission and...
