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Well-defined writing guidelines for use within the association is an important step to protecting the brand, messaging and reputation of the organization, but are they enough if you accept outside submissions? An average of 75% of content for the International Erosion Control Association’s quarterly publication is submitted by external authors. The editorial submission guidelines include general information such as types...
The ten most common New Year’s resolutions include health goals such as increase exercise or stop smoking; financial goals such as save more or work within a budget; self-improvement goals such as learn new skill or read more; and personal life improvement goals such as spend more time with family and friends or travel. Unfortunately, only 46% percent of people...
You’ve spent time and money to create your association’s brand – choosing the right logo, colors, name, and type of content used in your communications with members, industry partners, and lawmakers. Then, you see your name presented in three different ways in an email, meeting handout, and social media post. Even if the organization requires review and proofreading of...
“In-person meetings roaring back in 2023” is the expectation of all persons surveyed by American Express for the company’s meetings and events report. Survey respondents were “very optimistic” about the future, with two-thirds expecting that the number of in-person events will return to pre-pandemic levels within the next year or two. In addition to the number of in-person meetings increasing,...
Did you know that O.K. was originally an acronym for “oll korrect,” a popular misspelling of “all correct”? The term first appeared in The Boston Globe in March 1839, then worked its way into everyday language. The simple acronym has been used in a variety of ways: O.K., OK, ok and okay. The AP Stylebook identifies “OK” as the appropriate...
While most associations develop a new strategic plan every three to five years, those that have not created a new plan since 2019 or early 2020 may want to move up the timeline for the next plan – even if an annual review of the plan with minor adjustments has occurred. According to one author, the disruptions of 2020 and...
You have taken the steps needed to proofread and edit the magazine article, press release, email blast, blog, or website copy, but is it really free from typos, misspellings, or punctuation errors? No matter what type of content you produce, there is always that worry that the misspelled headline will only be caught after 25,000 copies of the conference guide...
People join professional, industry, and community organizations for a variety of reasons that include networking opportunities, skills development, or desire to give back to others, but everyone also wants to be part of a group that includes people who they like, admire, and respect. While listing benefits of membership is an effective way to quantify the value an association membership...
Recent years have seen greater demand from consumers and employees for companies to speak out on societal issues. In the Edelman Trust Barometer 2021, 61% of respondents said they trusted companies more than the government (53%) or media (51%). A significant percentage of the same study’s respondents – 86% – expect CEOs to speak out on social issues. As businesses...
Committees are an important part of the association, no matter what size the staff is. For smaller associations, committee participation is essential. As Steve Neidlinger, CAE, executive director of the Pennsylvania Academy of General Dentistry, humorously points out in a call for committee members, a staff of one has its advantages – for example, no complaints when fish is heated...
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