This Week Trends
There is a saying that every cloud has a silver lining – something positive that comes from a negative situation. One person who has found a positive after a mostly challenging, negative 2020 is Kirstin Ferguson, who authored the...
The harrowing stories of association conferences cancelled at the last minute or ending early are common. Staff members who were planning to arrive early to attend to details of the conference found themselves scrambling to manage communications with registrants,...
One of the many “pivots” associations made in 2020 was a re-evaluation of membership models. With some industries seeing a significant loss of jobs, decrease in corporate budgets for membership fees, and reduction payment of membership fees by employers...
Advertising
[td_block_social_counter custom_title=”We Are Social” facebook=”envato” twitter=”envato” youtube=”tagdiv”]Hot Stuff Coming
Not Just a Pretty Picture: Infographics Convey Complex Data Effectively
A few years ago, infographics dominated social media, publication content, marketing tools, and classroom handouts. Although infographics are not the trendy “go-to” that they...
Promoting Innovation in an Association
The years 2020 and 2021 demonstrated the value of innovation in the association world. Finding new ways to provide educational sessions, engage members, and...
Maximizing the Writer-Editor-Graphic Designer Relationship
The success of any designed communications piece – magazine, website, brochure, infographic, or direct mail – is dependent on writers, editors, and graphic designers...
Differences Between Writing for Online and Print
People read online articles differently than they read printed articles, so it’s important to understand the difference between the two media to be sure...
LATEST ARTICLES
External Content Submission Requires Specific Writing Guidelines
Well-defined writing guidelines for use within the association is an important step to protecting the brand, messaging and reputation of the organization, but are...
Tips to Help 2023 Resolutions Become Reality
The ten most common New Year’s resolutions include health goals such as increase exercise or stop smoking; financial goals such as save more or...
Protect Your Brand with an Organizational Writing Style Guide
You’ve spent time and money to create your association’s brand – choosing the right logo, colors, name, and type of content used in your...
Future of Event Planning: 2023 Challenges and Trends
“In-person meetings roaring back in 2023” is the expectation of all persons surveyed by American Express for the company’s meetings and events report. Survey...
O.K., OK, ok, and Other Copyediting Fun Facts
Did you know that O.K. was originally an acronym for “oll korrect,” a popular misspelling of “all correct”?
The term first appeared in The Boston...
Use Lessons Learned to Create Better Strategic Plan
While most associations develop a new strategic plan every three to five years, those that have not created a new plan since 2019 or...
How to Add a Proofreader to Your Staff – for Free!
You have taken the steps needed to proofread and edit the magazine article, press release, email blast, blog, or website copy, but is it...
Use Storytelling to Improve Membership Recruitment
People join professional, industry, and community organizations for a variety of reasons that include networking opportunities, skills development, or desire to give back to...
Social Issues, Activism, and Associations
Recent years have seen greater demand from consumers and employees for companies to speak out on societal issues. In the Edelman Trust Barometer 2021,...
7 Tips to Build Active, Effective Committees
Committees are an important part of the association, no matter what size the staff is. For smaller associations, committee participation is essential.
As Steve Neidlinger,...
Style Hunter
- Advertisement -