LLM Publications

Clarity is the ultimate goal of every writer, but there are always words that can be misread, misunderstood or misinterpreted by readers who don’t...

Artificial intelligence is one technology that has garnered headlines and created angst in many sectors, but the reality is that AI provides the capability...

Association professionals (65%) and members (63%) agree with a bold statement in a trends report: Professional membership/trade organizations that don’t transform technology within the...

Associations are constantly recruiting new members to grow and strengthen the organization, but strategies that work with experienced, older members are not necessarily effective...

One of the surprising “benefits” of the COVID-19 pandemic was the adoption of technology for virtual meetings, educational seminars and conferences. Although the move...

At some point, all communicators will have a discussion with someone else about punctuation. Whether it is the individual who insists on using exclamation...

When asked which membership marketing channels they use, respondents to the 2022 Membership Marketing Benchmarking Report identified email, organic social media and association-sponsored events...

Planning a conference, regional meeting, or trade show? Annual national and regional events are often a significant source of revenue for all associations –...

When it comes to developing a strategic plan, evaluating program or service changes, or identifying new ways to recruit and retain members, data about...

Many associations offer a digital version of their magazines via their websites using flipbooks that replicate the look and feel of a magazine but...