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Contronyms: Words That Contradict Themselves
Clarity is the ultimate goal of every writer, but there are always words that can be misread, misunderstood or misinterpreted by readers who don’t...
Exactly How Can AI Help Associations?
Artificial intelligence is one technology that has garnered headlines and created angst in many sectors, but the reality is that AI provides the capability...
Technology to Support Membership Growth
Association professionals (65%) and members (63%) agree with a bold statement in a trends report: Professional membership/trade organizations that don’t transform technology within the...
Strategies to Attract Younger Members
Associations are constantly recruiting new members to grow and strengthen the organization, but strategies that work with experienced, older members are not necessarily effective...
International Speaking Tips for Successful Events
One of the surprising “benefits” of the COVID-19 pandemic was the adoption of technology for virtual meetings, educational seminars and conferences. Although the move...
Punctuation Talking Points for Word Geeks
At some point, all communicators will have a discussion with someone else about punctuation. Whether it is the individual who insists on using exclamation...
Testing Improves Membership Marketing
When asked which membership marketing channels they use, respondents to the 2022 Membership Marketing Benchmarking Report identified email, organic social media and association-sponsored events...
Extend the Capabilities of Your Conference Staff
Planning a conference, regional meeting, or trade show? Annual national and regional events are often a significant source of revenue for all associations –...
How Well Do You Know Your Members?
When it comes to developing a strategic plan, evaluating program or service changes, or identifying new ways to recruit and retain members, data about...
Can Your Magazine Go Mobile?
Many associations offer a digital version of their magazines via their websites using flipbooks that replicate the look and feel of a magazine but...
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Balancing Act: Navigating Work-Life Harmony During the Holiday Season
Setting the Course for Success: New Year’s Goals for Your Team...
The Art of Team Building: Fostering Collaboration and Success
Cultivating Meaningful Connections: Nurturing Relationships Within Your Company
Unlocking Growth: Strategies for Effective Business Development
Elevating Your Business: Strategies to Grow Your Social Media Presence
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