Maximizing the Writer-Editor-Graphic Designer Relationship

The success of any designed communications piece – magazine, website, brochure, infographic, or direct mail – is dependent on writers, editors, and graphic designers...

Association Celebrates 50th Anniversary with Personal Stories

When an association reaches a landmark anniversary such as 25, 50, 75, or 100 years, there is cause for celebration and coverage of the...

2022 Research Shows Positive Outlook for Associations

Representatives of 416 associations provided their insights into the economic outlook for trade and professional organizations for the next year. The results predict a...

Avoid Word Repetition to Improve Writing

Have you ever finished writing for the association magazine and realized you used the same word 22 times in a 449-word article? It happens...

Develop Magazine Content That Adds Value to Membership

A survey found that 69% of association executives identified “network with others in their field” as the primary reason people join their associations. As...

10 Trends for 2022 Meetings and Events

Earlier in 2022, a webinar featured speakers who looked at 22 association trends that event planners can expect and should consider when planning for...

Microlearning: Text Message Courses Add Value and Increase Engagement

Association leaders with more than 1,000 members are significantly more inclined to indicate that their members join for the continuing education to maintain professional...

Differences Between Writing for Online and Print

People read online articles differently than they read printed articles, so it’s important to understand the difference between the two media to be sure...

Promoting Innovation in an Association

The years 2020 and 2021 demonstrated the value of innovation in the association world. Finding new ways to provide educational sessions, engage members, and...

Promoting a Sales Culture with a Non-Sales Staff

Ask association staff members if they are good at sales, and you’ll most likely be told that sales is not their job. The reality,...