Effective recruitment of new members requires associations to explain the benefits of memberships in terms of value to the new member. Whether the potential member is an individual or a company, the decision to invest in an association membership is directly tied to the value that the association brings to the relationship. In other words: What can the association...
The blog or other social media post is ready to publish after hours of writing, re-writing, and proofreading. The perfect photo to accompany it pops up early in your search, so you post and smile at meeting your deadline.
Are you sure the photo was not copyrighted?
Photographers are more diligent about monitoring use of their work as social media and...
There are a number of words and phrases used throughout 2020 that we all want to forget: pivot, new normal, flexibility and change. While the words may make everyone cringe, it is important to look at the positive take-aways from our experiences in the past year.
In a recent blog, Lowell Aplebaum, CEO of consulting firm Vista Cova LLC, describes...
Successful business owners know that information is key to growing and sustaining a business. The value of access to industry research and best practices is the most important benefit of belonging to an association according to one study. In fact, 53% of respondents listed industry information as a top 10 benefit – more than training (48%) or advocacy (45%).
Association...
January and February mark the start of state legislative sessions throughout the country and with a few exceptions, most legislatures began meeting as planned – with some notable changes. According to the National Conference of State Legislatures, there are differences among states regarding in-person versus remote participation due to COVID-19.
With advocacy a key membership benefit in most associations,...
What a difference a year makes. New Year resolutions, especially for organizations, are rarely ground-breaking or completely different from previous years’ goals, resolutions or commitments. However, 2021 does include plans for products and services that few association leaders expected to see on their to-do list 12 months ago.
In a 2019 survey of association executives’ perceptions of the economic outlook...
Online newsrooms are a staple of most corporate websites and include everything from press releases to contact information for media relations staff to background information that journalists find useful when preparing articles.
But what does an association news center – or news room – look like? And why should an association invest time and resources into creating and maintaining a...
When evaluating benefits to members, it makes sense to look carefully at career stages. Early-career members value training, networking, career advancement opportunities, and certifications more than mid-career and late-career members, however, 2020 has created an uncertain employment environment for all career levels.
One way to help members is to recognize that those who lose their jobs during the pandemic may...
Career centers have been a “nice-to-have” feature for many associations, especially if they are charging fees for companies to list openings. During 2020, however, a greater number of members have turned to job boards – in many cases, to look for positions rather than post them.
The growing importance of job boards presents association leaders with an opportunity to offer...
Association leaders are continually looking for ways to better serve members with enhanced events, new services, expanded networking opportunities, and professional education, but 2020 has changed the needs and expectations of members in ways that no one could anticipate.
A recent study shows that while associations and their member companies scrambled to deal with working from home, virtual meetings, and...
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