It’s tough enough to be a speaker or event planner when a meeting or conference is live and in-person, but how do you know if your virtual conference “attendees” are really engaged in the...
One of the greatest benefits of association membership is the ability to reach out to similar types of businesses for advice on operational issues, strategies, or vendors. Online communities are a good avenue for...
It does not matter how many programs your association offers, how many discounts are in your vendor referral program, or how well produced your magazine is if member interactions with association staff are less...
Association publication editors have a tough job. Their bosses and their members want an engaging, attractive magazine that highlights issues of concern as well as members on all pages. Unfortunately, this means the obligatory...
Over 50% of association executives surveyed by Association Laboratory in March 2020 predicted that they would invest more in producing virtual conferences and educational events.
Travel and other pandemic-related restrictions forced associations to switch to...
“One of the most overlooked benefits of a trade association is the advocacy.” This quote from a Forbes article that is over six years old is still accurate.
The benefits that usually receive the most...
One of the most popular sections in a college alumni magazine is the update on alumni achievements, faculty accomplishments and classmates’ personal news. Fifty-six percent of Dickinson College alumni place news about classmates and...
Retention is important for all types of organizations. Retailers want to retain loyal customers, universities want to retain students beyond freshman year, employers want to retain top talent, and associations and nonprofit organizations want...
Member retention is usually one of the top concerns for all association executives, but 2020 has exacerbated the challenge of renewing memberships.
In a recent report, Marketing General Incorporated’s 12th annual Membership Marketing Benchmarking Report,...
A few years ago, infographics dominated social media, publication content, marketing tools, and classroom handouts. Although infographics are not the trendy “go-to” that they once were, they are still an effective way to present...
Successful business owners know that information is key to growing and sustaining a business. The value of access to industry research and best practices...
