LLM Publications

Have you ever finished writing for the association magazine and realized you used the same word 22 times in a 449-word article? It happens to the best of us. Using the same word...

A survey found that 69% of association executives identified “network with others in their field” as the primary reason people join their associations. As organizations resume in-person educational sessions, conferences, and committee meetings, networking...

Earlier in 2022, a webinar featured speakers who looked at 22 association trends that event planners can expect and should consider when planning for 2022 and 2023. Ten of the trends identified were: The Big...

Association leaders with more than 1,000 members are significantly more inclined to indicate that their members join for the continuing education to maintain professional certification or advance their careers, according to a 2021 report...

People read online articles differently than they read printed articles, so it’s important to understand the difference between the two media to be sure the articles capture the audience’s attention. In Understanding the Differences Between...

The years 2020 and 2021 demonstrated the value of innovation in the association world. Finding new ways to provide educational sessions, engage members, and communicate without the value of in-person events was the norm...

Ask association staff members if they are good at sales, and you’ll most likely be told that sales is not their job. The reality, however, is that developing sales skills, and imbedding sales in...

The emergence of virtual meetings, remote work, and online learning in the past two years highlighted an association’s technological capabilities – or lack of resources in some cases. Nearly half of the organizations in...

While leading an association through a global pandemic required enormous focus, flexibility, and quick thinking, 2022 will be a good time to step back and reflect on how leadership has changed – or stayed...

Association staff members are great at getting to know members. Working with members on committees, meeting them at events, and talking to them during the membership onboarding process provide valuable insights into what they...