Do you ever spend hours crafting the perfect message and finding that no one responds? Whether it’s a direct mail piece, email, or online ad promoting a webinar or membership renewal, you need to make sure that your call to action (CTA) is obvious.
In “How to Write Copy Your Audience Will Read,” the author suggests the following to create...
Social media is an important component of any organization’s communication strategy, but guidelines are necessary to make sure content on your site reflects the same tone and brand standards that you set in guidelines for association publications.
In “How to Write Your Organization’s Social Media Guidelines,” the author points out that unlike other organizational writing guidelines, two sets are needed...
The one lesson every association leader learned in recent years is the need to be flexible and agile with plans because there is no way to predict what’s around the corner. Planning, however, is necessary so it is important to be aware of notable association trends for 2023:
Rely on more specific member data to make decisions on services to...
Well-defined writing guidelines for use within the association is an important step to protecting the brand, messaging and reputation of the organization, but are they enough if you accept outside submissions?
An average of 75% of content for the International Erosion Control Association’s quarterly publication is submitted by external authors. The editorial submission guidelines include general information such as types...
The ten most common New Year’s resolutions include health goals such as increase exercise or stop smoking; financial goals such as save more or work within a budget; self-improvement goals such as learn new skill or read more; and personal life improvement goals such as spend more time with family and friends or travel.
Unfortunately, only 46% percent of people...
“In-person meetings roaring back in 2023” is the expectation of all persons surveyed by American Express for the company’s meetings and events report. Survey respondents were “very optimistic” about the future, with two-thirds expecting that the number of in-person events will return to pre-pandemic levels within the next year or two.
In addition to the number of in-person meetings increasing,...
Did you know that O.K. was originally an acronym for “oll korrect,” a popular misspelling of “all correct”?
The term first appeared in The Boston Globe in March 1839, then worked its way into everyday language. The simple acronym has been used in a variety of ways: O.K., OK, ok and okay. The AP Stylebook identifies “OK” as the appropriate...
While most associations develop a new strategic plan every three to five years, those that have not created a new plan since 2019 or early 2020 may want to move up the timeline for the next plan – even if an annual review of the plan with minor adjustments has occurred.
According to one author, the disruptions of 2020 and...
You have taken the steps needed to proofread and edit the magazine article, press release, email blast, blog, or website copy, but is it really free from typos, misspellings, or punctuation errors?
No matter what type of content you produce, there is always that worry that the misspelled headline will only be caught after 25,000 copies of the conference guide...
