Does Your Social Media Really Increase Engagement?

All association marketers have seen the reports listing the number of shares, likes, and click-throughs for specific social media posts. But, what do those...

Demonstrate Advocacy’s Value with Practical Info for Members

Although lobbying legislators and providing congressional staff members the information they need to make informed decisions about legislation that can affect the industry represented...

Check Your Background (and Filter) Before You Zoom

The Texas lawyer who presented a case in virtual court as an adorable kitten because he and his assistant could not figure out how...

4 Essential Behaviors for Leading in Times of Crisis

Good leaders are prepared to manage crises when necessary, but all leaders faced challenges that no one foresaw when a pandemic completely changed business...

Use Member Personas to Drive Campaign Messages

Association staff members are great at getting to know members. Working with members on committees, meeting them at events, and talking to them during...

Charitable Activities and Foundations Appeal to Millennials and Gen-Z

Employers have known for years that a company’s commitment to community service and volunteerism is an important factor when millennials consider career opportunities. A...

Social Issues, Activism, and Associations

Recent years have seen greater demand from consumers and employees for companies to speak out on societal issues. In the Edelman Trust Barometer 2021,...

Help Members in Transition to Ensure Retention

When evaluating benefits to members, it makes sense to look carefully at career stages. Early-career members value training, networking, career advancement opportunities, and certifications...

Use Lessons Learned to Create Better Strategic Plan

While most associations develop a new strategic plan every three to five years, those that have not created a new plan since 2019 or...
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Top Content Writing Trends in 2022

Development of digital and video content designed to engage members, drive membership recruitment, and provide education and training exploded between 2020 and 2022. Virtual...

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What Members Say About Associations After 2020

What have all of the changes made by associations in 2020 – virtual meetings and conferences, membership fee restructuring, guidance to pandemic- and recovery-related...

7 Factors to Consider When Evaluating if You Should Outsource Magazine

As association professionals evaluate what has worked well over the past two years and what changes need to occur moving forward, there is a...

Tips to Help 2023 Resolutions Become Reality

The ten most common New Year’s resolutions include health goals such as increase exercise or stop smoking; financial goals such as save more or...

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