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Use Member Personas to Drive Campaign Messages
Association staff members are great at getting to know members. Working with members on committees, meeting them at events, and talking to them during...
O.K., OK, ok, and Other Copyediting Fun Facts
Did you know that O.K. was originally an acronym for “oll korrect,” a popular misspelling of “all correct”?
The term first appeared in The Boston...
Strengthen Awards Program to Enhance Publicity, Member Retention
Recognizing members for their achievements within the industry and the association is achieved in different forms—magazine article profiles, Q&A on social media, press releases,...
Make It Easy for Readers to Find Your Message
Do you ever spend hours crafting the perfect message and finding that no one responds? Whether it’s a direct mail piece, email, or online...
Harnessing the Power of Artificial Intelligence in the Workforce
Artificial Intelligence (AI) has emerged as a transformative technology, revolutionizing various industries. In the realm of workforce management, AI holds immense potential to enhance...
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Punctuation Talking Points for Word Geeks
At some point, all communicators will have a discussion with someone else about punctuation. Whether it is the individual who insists on using exclamation...
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Social Issues, Activism, and Associations
Recent years have seen greater demand from consumers and employees for companies to speak out on societal issues. In the Edelman Trust Barometer 2021,...
2022 Research Shows Positive Outlook for Associations
Representatives of 416 associations provided their insights into the economic outlook for trade and professional organizations for the next year. The results predict a...
