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Does Your Social Media Really Increase Engagement?
All association marketers have seen the reports listing the number of shares, likes, and click-throughs for specific social media posts. But, what do those...
Demonstrate Advocacy’s Value with Practical Info for Members
Although lobbying legislators and providing congressional staff members the information they need to make informed decisions about legislation that can affect the industry represented...
Use Member Personas to Drive Campaign Messages
Association staff members are great at getting to know members. Working with members on committees, meeting them at events, and talking to them during...
Social Issues, Activism, and Associations
Recent years have seen greater demand from consumers and employees for companies to speak out on societal issues. In the Edelman Trust Barometer 2021,...
Use Lessons Learned to Create Better Strategic Plan
While most associations develop a new strategic plan every three to five years, those that have not created a new plan since 2019 or...
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Top Content Writing Trends in 2022
Development of digital and video content designed to engage members, drive membership recruitment, and provide education and training exploded between 2020 and 2022. Virtual...
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7 Factors to Consider When Evaluating if You Should Outsource Magazine
As association professionals evaluate what has worked well over the past two years and what changes need to occur moving forward, there is a...
Tips to Help 2023 Resolutions Become Reality
The ten most common New Year’s resolutions include health goals such as increase exercise or stop smoking; financial goals such as save more or...
