Association Celebrates 50th Anniversary with Personal Stories

When an association reaches a landmark anniversary such as 25, 50, 75, or 100 years, there is cause for celebration and coverage of the...

How Associations Can Turn Disruption in Opportunity

Association leaders are continually looking for ways to better serve members with enhanced events, new services, expanded networking opportunities, and professional education, but 2020...

A 2020 Winner: Organizations Benefit from Virtual Meetings

There is a saying that every cloud has a silver lining – something positive that comes from a negative situation. One person who has...

New Membership Models May Attract New Members

One of the many “pivots” associations made in 2020 was a re-evaluation of membership models. With some industries seeing a significant loss of jobs,...

Growing Your Association Membership

The 2021 Membership Marketing Report by Marketing General Incorporated shows that 47% of associations reported declines in total membership, with the median percentage drop...

How Well Do You Know Your Members?

When it comes to developing a strategic plan, evaluating program or service changes, or identifying new ways to recruit and retain members, data about...

7 Tips to Build Active, Effective Committees

Committees are an important part of the association, no matter what size the staff is. For smaller associations, committee participation is essential. As Steve Neidlinger,...

Future of Event Planning: 2023 Challenges and Trends

“In-person meetings roaring back in 2023” is the expectation of all persons surveyed by American Express for the company’s meetings and events report. Survey...

Find a Great Photo for Your Post? Make Sure It’s Not Copyrighted

The blog or other social media post is ready to publish after hours of writing, re-writing, and proofreading. The perfect photo to accompany it...
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Use Member Personas to Drive Campaign Messages

Association staff members are great at getting to know members. Working with members on committees, meeting them at events, and talking to them during...

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Provide a Forum for Members to Share Info

One of the greatest benefits of association membership is the ability to reach out to similar types of businesses for advice on operational issues,...

Make It Easy for Readers to Find Your Message

Do you ever spend hours crafting the perfect message and finding that no one responds? Whether it’s a direct mail piece, email, or online...

Retain Key Staff to Ensure Association Success

It does not matter how many programs your association offers, how many discounts are in your vendor referral program, or how well produced your...

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