Use Member Personas to Drive Campaign Messages

Association staff members are great at getting to know members. Working with members on committees, meeting them at events, and talking to them during...

DEI Coverage in Association Publications

The national conversation about diversity, equity, and inclusion is a conversation that is also taking place throughout association board and staff meetings as well...

O.K., OK, ok, and Other Copyediting Fun Facts

Did you know that O.K. was originally an acronym for “oll korrect,” a popular misspelling of “all correct”? The term first appeared in The Boston...

4 Essential Behaviors for Leading in Times of Crisis

Good leaders are prepared to manage crises when necessary, but all leaders faced challenges that no one foresaw when a pandemic completely changed business...

Strengthen Awards Program to Enhance Publicity, Member Retention

Recognizing members for their achievements within the industry and the association is achieved in different forms—magazine article profiles, Q&A on social media, press releases,...

Increase Association Visibility with Online News Center

Online newsrooms are a staple of most corporate websites and include everything from press releases to contact information for media relations staff to background...

Make It Easy for Readers to Find Your Message

Do you ever spend hours crafting the perfect message and finding that no one responds? Whether it’s a direct mail piece, email, or online...

Harnessing the Power of Artificial Intelligence in the Workforce

Artificial Intelligence (AI) has emerged as a transformative technology, revolutionizing various industries. In the realm of workforce management, AI holds immense potential to enhance...

How Associations Can Turn Disruption in Opportunity

Association leaders are continually looking for ways to better serve members with enhanced events, new services, expanded networking opportunities, and professional education, but 2020...
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Social Issues, Activism, and Associations

Recent years have seen greater demand from consumers and employees for companies to speak out on societal issues. In the Edelman Trust Barometer 2021,...

Leadership Tips to Keep Associations Moving Forward

Leading any organization is difficult, but association leaders at all levels have faced challenges not previously experienced. Not only did the pandemic fundamentally change...

2022 Research Shows Positive Outlook for Associations

Representatives of 416 associations provided their insights into the economic outlook for trade and professional organizations for the next year. The results predict a...

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