Avoid Word Repetition to Improve Writing

Have you ever finished writing for the association magazine and realized you used the same word 22 times in a 449-word article? It happens...

Advocacy: A Key Benefit of Association Membership

“One of the most overlooked benefits of a trade association is the advocacy.” This quote from a Forbes article that is over six years...

How You Doin? Tips to Get the Most Out of Member Surveys

If you’re a fan of the television show “Friends,” you know that Joey Tribbiani’s signature pickup line was “How you doin?” Although association leaders...

Demonstrate Advocacy’s Value with Practical Info for Members

Although lobbying legislators and providing congressional staff members the information they need to make informed decisions about legislation that can affect the industry represented...

Use Member Personas to Drive Campaign Messages

Association staff members are great at getting to know members. Working with members on committees, meeting them at events, and talking to them during...

Planning Your Next Event? How COVID Might Affect Your Checklist and Your Strategy

The harrowing stories of association conferences cancelled at the last minute or ending early are common. Staff members who were planning to arrive early...

Promoting Innovation in an Association

The years 2020 and 2021 demonstrated the value of innovation in the association world. Finding new ways to provide educational sessions, engage members, and...

Use Member Profiles to Create Connections

One of the most popular sections in a college alumni magazine is the update on alumni achievements, faculty accomplishments and classmates’ personal news. Fifty-six...

Charitable Activities and Foundations Appeal to Millennials and Gen-Z

Employers have known for years that a company’s commitment to community service and volunteerism is an important factor when millennials consider career opportunities. A...
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Differences Between Writing for Online and Print

People read online articles differently than they read printed articles, so it’s important to understand the difference between the two media to be sure...

Study Shows Virtual Events Drive Greater Reach

Early 2020 saw cancellations of conferences and regional events and conversion of some events to virtual – with mixed success in the early stages....

Promote Community Service to Engage Younger Members

Continuing education and skills training are critical services associations provide to individual members but how can an association support its industry’s need for well-trained...

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