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Association Celebrates 50th Anniversary with Personal Stories
When an association reaches a landmark anniversary such as 25, 50, 75, or 100 years, there is cause for celebration and coverage of the...
Growing Your Association Membership
The 2021 Membership Marketing Report by Marketing General Incorporated shows that 47% of associations reported declines in total membership, with the median percentage drop...
How Well Do You Know Your Members?
When it comes to developing a strategic plan, evaluating program or service changes, or identifying new ways to recruit and retain members, data about...
7 Tips to Build Active, Effective Committees
Committees are an important part of the association, no matter what size the staff is. For smaller associations, committee participation is essential.
As Steve Neidlinger,...
Future of Event Planning: 2023 Challenges and Trends
“In-person meetings roaring back in 2023” is the expectation of all persons surveyed by American Express for the company’s meetings and events report. Survey...
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Use Member Personas to Drive Campaign Messages
Association staff members are great at getting to know members. Working with members on committees, meeting them at events, and talking to them during...
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Make It Easy for Readers to Find Your Message
Do you ever spend hours crafting the perfect message and finding that no one responds? Whether it’s a direct mail piece, email, or online...
